It’s a twist on a much loved classic (Picture: John Keeble/Getty Images)
Name a better duo than a McVitie’s biscuit and a cuppa?
And while chocolate Digestives or its plain counterpart are much-loved staples, there’s a new edition in town.
The biscuit giant is combining two of its offerings, bringing together the nostalgic 80s Gold bar and the classic Digestive.
The new combination will infuse golden caramel flavour with sweet and salty Digestive biscuit.
Don’t get too attached though, as they’re only being sold for a limited time, with the limited-edition Gold Digestives hitting supermarket shelves from 7 July.
Note that down in your calendars.
We can’t wait to give these a try (Picture: McVitie’s)
With the original Digestive was first baked in 1892, Gold Digestives join an existing family of flavours including, milk, dark, and white chocolate – which was a huge hit among fans when it launched last summer.
Now, as the brand approaches the 100th anniversary of the milk chocolate Digestive, it wanted to create a unique blend to get fans excited.
Aslı Özen Turhan, chief marketing officer at pladis UK&I (McVitie’s parent company) said: ‘We’re always listening out for what new snacks our loyal fanbase are requesting, and this is one request we couldn’t resist fulfilling.
‘Gold Digestives are certainly one of our most eagerly awaited launches of the year, one which brings together two of our most popular brands to create a truly unique addition to the McVitie’s family.
‘We can’t wait to hear what our biscuit fans far and wide think of this winning combination.’
McVitie’s Gold Chocolate Digestives will be available in Sainsbury’s from 7 July and will be rolling out in other UK supermarkets and stores soon, including Tesco, Asda, Morrisons, Waitrose, Co-op, and more.
https://www.instagram.com/p/C8ZnNu-IEMo
The news of the new digestive comes just days after the biscuit brand was spotted selling another fan-favourite in a new flavour.
Rich Tea lovers were delighted to find that you can now get classic biscuit in cocoa flavour.
Perfect if you want that chocolate taste without too much richness.
And after McVitie’s launched their popular white chocolate Digestives last year, they became a permanent fixture.
So let’s hope the McVitie’s Gold editions are also here to stay.
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Source:: Metro
