We can’t get enough of the vibrant prints JD Williams has to offer this season (Picture: JD Williams/Metro)
SHOPPING – Contains affiliated content. Products featured in this Metro article are selected by our shopping writers. If you make a purchase using links on this page, Metro.co.uk will earn an affiliate commission. Click here for more information.
With the weather finally hotting up, could it be time to pack away those sweaters, jumpers and jeans until September at least? We hope so.
Though if your wardrobe is looking a little less ‘summer ready’, JD Williams is here to help – with an abundance of cheerful co-ords, dresses perfect for any time of day, jaw-dropping prints, and swimwear that beautifully highlights your figure.
If you’ve never heard of JD Williams, it’s a fab midlife fashion brand, known for its inclusive vibe. Recently, it launched its latest summer campaign – all about being bold, truthful, and supportive.
It’s encouraging women to ditch the rulebook and dress for their joy and attitude, not their age.
The campaign is backed by a stunning new collection that invites women to embrace their unique style, with confidence.
How gorgeous is this Maxi Ombre Print Dress? (Picture: JD Williams/Metro)
It celebrates self-expression and takes a stand against the ‘ageism stereotypes’ that middle-aged women often face. In a world where society tells us what to wear based on age, JD Williams is shaking things up with a call to arms.
At the heart of the campaign are designs that truly make women feel fabulous. Think vibrant colours, textured co-ords, and pieces that ooze confidence and style.
The collection includes effortless dresses perfect for day-to-night, relaxed tailoring for a chic but comfy vibe, eye-catching prints, and flattering silhouettes that highlight every curve. Every piece is crafted to celebrate the beauty and individuality of women at every stage of life.
So whatever you’re looking for, and the occasion too, JD Williams has you covered – literally.
Once again, our shopping expert has taken it upon herself to take a look at the website and pick out some gorgeous pieces that will slot into any wardrobe.
Mirage Underwired Bandeau Swimsuit
The Mirage bandeau wired swimsuit has adjustable straps, and features a beautiful Ikat print. Better yet, why not treat yourself to the matching beachwear and complete the look.
Buy Now for £32.40 (was £36)
Co-Ord Ombre Print Shirt
A standout shirt designed for sunny days! With its vibrant and playful print and relaxed, oversized fit, this shirt effortlessly transitions from beach to bar and beyond. Pair it with denim shorts or linen trousers and finish with your favourite summer accessories for a chic look.
Buy Now for £32
Blue A Line Maxi Skirt
Made from responsibly sourced cotton, this denim maxi skirt is styled in a flattering A line shape featuring classic jean pocket …read more
Source:: Metro
