Are you as ‘obsauced’ as we are? (Picture: Heinz)
Calling all Heinz lovers – a brand-new limited-edition sauce is on the horizon, but it’s only for the mega fans.
Do you like to mix your ketchup with your mayo, or even throw a little bit of sweet chilli into the mix? Enter the ‘Every Sauce’ – a combination of not one, not two, but a whopping 14 sauces from Heinz’s flavour range.
Experimenting with flavours isn’t a new thing for the cult brand, as its 150-year history has seen it try out everything from truffle mayo to pickle ketchup.
Now, the ‘Every Sauce’ has been hailed the ‘holy grail’ of condiments, combining (sit tight): Heinz Burger Sauce, Garlic Sauce, Aioli Sauce, Smokey Baconnaise, Sweet Chilli, Chip Sauce, Saucy Sauce, Mayoracha, Mayomust, Truffle Mayo, Garlic & Caramelised Onion Mayo, Curry Ketchup, Pickle Ketchup, and Smokey Bacon Ketchup. What a list.
Whether you’re totally on board or believe that mixing flavours is sauce sacrilege, the new flavour was inspired by research from Heinz that saw almost a quarter (23%) of Brits admit to being obsessed (or ‘obsauced,’ if you will) with condiments – a figure that rose to 44% among 18 to 34-year-olds.
Enter, the ‘Every Sauce’ – AKA the ‘holy grail’ of sauces (Picture: Heinz)
Elsewhere, the stats revealed that the average person has five condiments in their home – and an impressive 15% have 10 or more (AKA, the sauce cupboard of dreams).
One sauce isn’t enough for over seven in 10 (73%) people, who admit to using multiple at once.
Many are partial to mixing these sauces, but the majority (57%) mix a maximum of two, while 9% are open to blending five or more to get the perfect flavour, almost like an artist’s paint mixing process.
Thiago Rapp, Director of Taste Elevation at Heinz said: ‘Over the years, we’ve been constantly innovating to meet culinary tastes and trends, and when it comes to sauces at Heinz we can’t deny we’re sauce obsessed.
The sauces are labelled on the back in gold, no less (Picture: Heinz)
‘It only felt right to find those out there who are just as obsauced as we are and give them the ultimate sauce to rule them all. If you don’t manage to get your hands on a limited-edition bottle, don’t worry you can experiment with your own version at home using your favourites from the Heinz Flavours range!’
Want in? This is only for verified mega fans, as Heinz is asking hopeful winners to take a quiz for a shot at winning a bottle of the elusive Every Sauce.
100 bottles will be given away at random to the highest scorers on Friday June 28, which leaves just four days to swot up and shoot your sauce-loving shot.
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Source:: Metro
