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Aldi launches controversial new Christmas sauce that will divide supermarket shoppers


The frontage and brand logo of a branch of German discount retailer Aldi, taken in a local retail park on Wirral, UK on a sunny afternoon

The supermarket has just made Christmas controversial (Picture: Getty Images)

Love them or hate them, Brussels sprouts are a festive staple that no Christmas dinner would be complete without. 

But this vegetable is about to get even more controversial, as one supermarket has taken things to the next level — by turning it into a hot sauce. 

The ‘one-of-a-kind’ Brussels Sprout Kimchi Hot Sauce by ‘condiment connoisseurs’ Sauce Shop will hit Aldi’s shelves on November 28, priced at £3.49.

The unique combination includes Brussels sprouts, kimchi, green jalapenos and festive spices, ‘for a tangy, fiery kick that promises to take festive meals to new heights’. 

Husband and wife, and founders of Sauce Shop, James and Pam Digva, said they dreamt up the creation after experimenting with fermenting Brussels sprouts at home.

Pam said: ‘We’ve taken our passion for fermentation and applied it to something unexpected – Brussels sprouts. 

‘Our limited-edition hot sauce, made exclusively for Aldi, showcases the versatility of this superfood veggie. Drizzle it over your Christmas dinner, spice up your Boxing Day sandwich or even add a kick to a turkey noodle stir-fry. The possibilities are endless.’

The ‘one-of-a-kind’ sauce will hit shelves November 28 (Picture: Aldi)

Julie Ashfield, managing director of buying at Aldi UK, commented: ‘Our latest collaboration with Sauce Shop might be our most controversial yet.

‘But we’re confident this unique hot sauce will win over even the most sprout averse.’

Whether or not the sprout-intolerant will be converted is yet to be determined.

But if you really can’t get on board, Sauce Shop is also launching a Cranberry Hot Sauce, described a ‘delicious twist’ on its ‘best-selling Honey Sriracha Drizzle’. 

The ‘spicy concoction’ will hit shelves the same day, and shoppers can expect a blend of ‘warm mulled wine spices with sweet honey and tangy cranberry for an irresistible flavour combination’.

It comes after Tesco launched two new sauces for £2.25 each in partnership with the Japanese-inspired restaurant chain Wagamama. 

The retailer’s new Wagamama Katsu Vegan Mayo is made with soy sauce, ginger and spices and has a medium chilli rating, while the Vegan Firecracker Mayo has a hot chilli rating made with chilli pepper, garlic and ginger. 

Sharing a chef’s tip for using the sauce, Tesco said: ‘Stir through shredded cooked chicken to make a tasty sandwich filler. Drizzle over your favourite fries or fresh salad.’

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Source:: Metro

      

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