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Kamala Harris seeks boost from Oprah as part of digital-first media strategy


Julia Roberts views via video Democratic presidential nominee Vice President Kamala Harris as she joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

By Josh Boak and Zeke Miller | Associated Press

FARMINGTON HILLS, Mich. — Vice President Kamala Harris looked for a boost with persuadable and less-motivated voters as she participated in a livestream Thursday evening with former talk show host Oprah Winfrey to focus on her plans to cut costs for the middle class, restore a national right to abortion and address gun violence.

The event, billed as “Unite for America,” and hosted by Winfrey from suburban Michigan, one of this election’s key battlegrounds, sought to tap into the same energy as long-running Winfrey’s talk show, which drove bestseller lists and allowed celebrities to share their softer side and everyday people to share stories of struggle and inspiration.

It leaned on celebrities like Bryan Cranston, Jennifer Lopez and Meryl Streep, but also the stories of ordinary voters to promote Harris’ message over the course of 90 minutes and to draw a contrast with former President Donald Trump, the GOP nominee. More than 300,000 people were watching the Harris campaign livestream on YouTube alone and the event was also being streamed on other major social media platforms.

“We each have those moments in our lives when it’s time to step up,” Harris said when Winfrey asked about her overnight transformation as she went from President Joe Biden’s running mate to being the Democratic nominee in her own right after he suddenly dropped out in July. “I felt a sense of responsibility, to be honest with you, and with that comes a sense of purpose.”

Actress Julia Roberts is among the celebrities who took part via streaming video in the “Unite for America” event for Harris hosted by Oprah Winfrey on Thursday. (Paul Sancya/Associated Press)

Winfrey told Harris it looked as if a “veil dropped” and she “stepped into your power.”

At one point Harris reminded viewers that she owns a gun — which surprised Winfrey — saying, “If somebody’s breaking into my house they’re gettin’ shot.” She added, “I probably shouldn’t have said that.”

Harris was given the chance to talk about her plans to reduce the cost of housing and lower taxes for the middle class, as she took questions from voters in Michigan and Virginia.

Oprah recognized Hadley Duvall in the audience, a 22-year-old woman who became an abortion rights advocate after she was raped by her stepfather as a child.

“You can’t wait until it’s too late to care about reproductive healthcare, because then it’s too late,” said Duvall, who is featured in a new Harris campaign ad. “Thank you for hearing us and seeing us when the Supreme Court won’t,” Duvall added in praise of Harris.

Harris and Winfrey also welcomed the mother and sister of a young Georgia mother who died after waiting 20 hours for a hospital to treat her complications from an abortion pill. Amber Thurman’s death, first reported Monday by ProPublica, occurred just two weeks after Georgia’s strict abortion ban was enacted in 2022 following the U.S. Supreme Court’s decision to overturn nationwide abortion rights. Harris has blamed her death on Trump.

“Amber was not a statistic, …read more

Source:: The Mercury News – Entertainment

      

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