Rep. Raul Ruiz, D-Indio, speaks Wednesday, Oct. 9, 2024, in Palm Desert against Donald Trump’s upcoming campaign rally near Coachella. (Photo by Milka Soko, Contributing Photographer)
Cardriner Bowden attends a Palm Desert event Wednesday, Oct. 9, 2024, to denounce Donald Trump’s upcoming campaign rally near Coachella. (Photo by Milka Soko, Contributing Photographer)
Suellen Chodash speaks Wednesday, Oct. 9, 2024, at a Palm Desert event at which speakers criticized Donald Trump’s upcoming campaign rally near Coachella. (Photo by Milka Soko, Contributing Photographer)
Palm Springs City Councilmember and Democratic Assembly candidate Christy Holstege speaks Wednesday, Oct. 9, 2024, at a Palm Desert event denouncing Donald Trump’s planned Saturday, Oct. 12, 2024, campaign rally near Coachella. (Photo by Milka Soko, Contributing Photographer)
Former President Donald Trump speaks Thursday, Aug 22, 2024, during a campaign event in front of the US-Mexico border in Sierra Vista, Arizona. Trump plans a Saturday, Oct. 12, 2024, campaign rally at a ranch near Coachella. (Rick Scuteri, AP file photo)
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Rep. Raul Ruiz, D-Indio, speaks Wednesday, Oct. 9, 2024, in Palm Desert against Donald Trump’s upcoming campaign rally near Coachella. (Photo by Milka Soko, Contributing Photographer)
More Latino voters watch “Fox than Univision and he’s focusing on precisely this demographic — third- and fourth-generation Latinos in the suburbs, not in the inner city,” Madrid added.
The rally will take place just outside Coachella, a working class city of roughly 42,000 southeast of Palm Springs. Ninety-eight percent of Coachella’s residents are Latino and 41% are foreign born.
Trump’s rally in California, a deep-blue state
Trying to find Republicans in Coachella is like trying to find Dodgers fans in San Francisco — they’re there, but they’re vastly outnumbered.
So why is Donald Trump speaking at a campaign rally Saturday, Oct. 12, just outside the heavily Latino city — 29 days before the Nov. 5 election — where more than half of voters are registered Democrats and 78% of voters chose Joe Biden in 2020?
Mike Madrid, a Republican political consultant and expert on Latino political behavior, has an idea.
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“Trump recognizes that his rallies become ads that dominate the news cycle,” Madrid said via email.
“He’s not in Riverside County to win it. He’s there because it’s a larger crowd of supportive Republicans and Latinos than he could get in Maricopa County, Arizona.”
Rep. Raul Ruiz, D-Indio, speaks Wednesday, Oct. 9, 2024, in Palm Desert against Donald Trump’s upcoming campaign rally near Coachella. (Photo by Milka Soko, Contributing Photographer)
Cardriner Bowden attends a Palm Desert event Wednesday, Oct. 9, 2024, to denounce Donald Trump’s upcoming campaign rally near Coachella. (Photo by Milka Soko, Contributing Photographer)
Suellen Chodash speaks Wednesday, Oct. 9, 2024, at a Palm Desert event at which speakers criticized Donald Trump’s upcoming campaign rally near Coachella. (Photo by Milka Soko, Contributing Photographer)
Palm Springs City Councilmember and Democratic Assembly candidate Christy Holstege speaks Wednesday, Oct. 9, 2024, at a Palm Desert event denouncing Donald Trump’s planned Saturday, Oct. 12, 2024, campaign rally near Coachella. (Photo by Milka Soko, Contributing Photographer)
Former President Donald Trump speaks Thursday, Aug 22, 2024, during a campaign event in front of the US-Mexico border in Sierra Vista, Arizona. Trump plans a Saturday, Oct. 12, 2024, campaign rally at a ranch near Coachella. (Rick Scuteri, AP file photo)
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Rep. Raul Ruiz, D-Indio, speaks Wednesday, Oct. 9, 2024, in Palm Desert against Donald Trump’s upcoming campaign rally near Coachella. (Photo by Milka Soko, Contributing Photographer)
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More Latino voters watch “Fox than Univision and he’s focusing on precisely this demographic — third- and fourth-generation Latinos in the suburbs, not in the inner city,” Madrid added.
The rally will take place just outside Coachella, a working class city of roughly 42,000 southeast of Palm Springs. Ninety-eight percent of Coachella’s residents are Latino and 41% are foreign born.
Trump’s rally in California, a deep-blue state he’s all but certain to lose, is sandwiched between events the day before in Nevada and the day after in Arizona, both swing states that could determine whether Trump or Vice President Kamala Harris wins the White House.
“From the perspective of the Trump campaign, Coachella is Arizona-adjacent,” Marcia Godwin, a professor of public administration at the University of La Verne, said via email.
“He will be able to maximize appearances as (part of) a West Coast tour … The Coachella rally will feed into media coverage to …read more
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