Celebrity

Joey King Has Always Been An e.l.f. Girl — & Now It’s Official


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I may not have much (read: anything) in common with Hollywood celebrities, but if there’s one thing a career in beauty has granted me, it’s unfettered access to some of the best products money can buy. I can’t help but think about that as I prepare to hop on the phone with e.l.f. Cosmetics’ latest campaign star, actor Joey King. As I tell her on the call, e.l.f.’s products are not only amazing for their price point, but amazing period. (e.l.f.’s Satin Glow Foundation beats many others in my collection that are quintuple the price). 

“e.l.f. proves that whatever you want, you don’t have to spend a ton of money to have great products that last you a long time and make your beauty routine easier,” King tells Refinery29. You may remember King as The Kissing Booth’s refreshingly real Elle Evans, but she has since gone on to show her impressive range in complex roles like Gypsy Rose Blanchard in The Act and the saccharine yet sinister Prince in action-thriller Bullet Train. (This year, she also starred in Netflix’s Uglies, an adaptation of the popular YA book series of the same name.)

Below, Refinery29 sat down with the actor and chatted about her favorite affordable beauty products and how beauty helps her get into character.

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Refinery29: How did this opportunity come about? Have you always been a fan of e.l.f. Cosmetics?

Joey King: I was so excited when they reached out because I have been a genuine, lifelong fan of e.l.f. I mean who isn’t? If you wear any sort of makeup, you are aware of e.l.f.

Something about e.l.f. that I’ve always loved is that it’s a bonding point for people. My sisters and I love to do each other’s makeup. My nieces are just now getting into makeup and they love e.l.f. — and I love e.l.f. We’re completely different ages, but we still can borrow each other’s products and it’s just such a sweet thing. Makeup has always been a huge part of my life and a bonding point for me and my sisters. So when this came about, it just felt perfect and natural for me to do. I was beyond excited and thrilled and flattered that e.l.f. thought of me. 

R29: For sure. We’re talking a lot about the Power Grip primer, which is a fan favorite. What are some other products that you love from the brand?
JK: I use my Power Grip primer all the time, and I’m also a huge of the Pout Clout Lip Plumping Pen. It’s the best — I’m a sucker for a tingly lipstick, but just the colors…I love the way it looks and I also love how well it stays.

I also love their eyebrow pencils. Eyebrows are a huge part of the face and I didn’t pay enough attention to them for a …read more

Source:: Refinery29

      

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