The bustling and booming creator economy was in the spotlight at the first-ever Variety Business of Creators Summit presented by Samsung Ads at CES. The half-day program on Thursday, Jan. 8, featured a lineup of top Hollywood and media leaders, brand execs, creators, marketers and agencies unpacking the latest trends at the intersection of creators […]
Key Takeaways From Variety’s Business of Creators Summit at CES 2026
