23XI Racing, the NASCAR team owned by NBA legend Michael Jordan and Joe Gibbs Racing’s Denny Hamlin, has announced a major partnership expansion with Robinhood.
Last year, Robinhood launched its first-ever NASCAR sponsorship, with a major New York City launch. Now, the financial firm is going all-in on its NASCAR investment. 23XI Racing revealed a major expansion of the team’s partnership with Robinhood, which will include sponsoring 2025 Craftsman Truck Series champion Corey Heim in the 2026 Daytona 500.
“We’re proud to have Robinhood growing with our team and excited to see the Robin Neon paint scheme competing for a starting spot at the Daytona 500,” said Steve Lauletta, 23XI Racing‘s team president. “Robinhood continues to be one of the most innovative brands in the financial services category, and we look forward to another year of engaging with their customers in fresh, cutting-edge ways that only Robinhood and 23XI can do.”
Bubba Wallace’s No. 23 Toyota Will Appear at The Clash
Robinhood will also be sponsoring Bubba Wallace in the No. 23 Toyota, starting with the Clash this weekend at Bowman Gray Stadium. Wallace’s No. 23 machine will be sporting the vibrant Robinhood colors again at Circuit of the Americas and Phoenix Raceway.
“Building on the momentum of last year, this renewed partnership reflects the strong foundation we’ve created together,” said Steve Quirk, Chief Brokerage Officer at Robinhood Markets. “NASCAR offers a powerful platform to connect with a passionate, highly engaged fan base, one we know many of our customers are a part of. We’re proud to support Bubba Wallace, Corey Heim, and the entire 23XI team as they compete this season and bring the Robinhood brand to life on track.”
The news comes just days after 23XI Racing announced Xfinity, which was the title sponsor of NASCAR’s No. 2 series, will increase its sponsorship with the team in 2026. Hardee’s will also sponsor Wallace in several races this year.
“I’m excited for more races this year with Robinhood and appreciative of their support for 23XI,” said Bubba Wallace, driver of the No. 23 Toyota Camry XSE. “We’re still a relatively young team that’s growing and learning, and it’s been fun to bring new partners into the sport and grow alongside them.”
Corey Heim Will Compete Part-Time in 2026
Heim, meanwhile, will have to qualify for the Daytona 500 on speed or in the Duel race. His No. 67 car will be competing part-time in 2026, though his full schedule has not been announced. He will be splitting the year in all three NASCAR divisions.
“It means a lot to me to have the opportunity to represent Robinhood again this season, and it’s extra special to do so at the Daytona 500,” said Corey Heim, driver of the No. 67 Toyota Camry XSE. “Coming off a great season last year, I’m excited to continue my growth as a driver and look forward to another successful year.”
The Daytona 500 is on Sunday, Feb. 15.
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