Sainsbury’s shoppers are just discovering the supermarket has a third meal deal option (Picture: Peter Dazeley/Getty Images)
As with everything else in the shops, the price of meal deals have been rising of late. We’ve recently seen supermarkets such as Tesco and Sainsbury’s make changes to the cost of theirs.
Tesco’s rose from £3.40 to £3.60 for those with a Clubcard, and for those without one it’s £4 instead of £3.90. At Sainsbury’s shoppers saw a 7% increase taking the meal deal from £3.50 to £3.75 in July, which is the first time the price has risen in three years. Before 2021, it had remained firmly at £3 since at least 2014.
Both supermarkets also have ‘premium’ meal deals, which cost £5 and feature different options for the main that are a little fancier than the regular fare.
But people are only just realising that Sainsbury’s also has a third meal deal option, and the price has left some feeling a little flabbergasted.
There are more to-go meals available in the Kitchen Deli meal deal range (Picture: Chris Ratcliffe/Sainsbury’s)
What is the Sainsbury’s ‘posh’ meal deal?
In July the retailer launched its Kitchen Deli deal, which costs £7. As part of this offer, customers can choose from 14 mains that are exclusive to the Kitchen Deli range, including sandwiches, salads and to-go meals.
Items available as part of the range include the Salami, Mozzarella & Rocket Focaccia sandwich, as well as soft tortilla wraps like the Kitchen Deli Chicken Pesto Wrap (both priced at £4.75 each).
There are also £5.50 delicatessen-quality salads, such as the Tuna Niçoise Salad, and ready-to-eat or heat-up meals to-go. These cost £6.50 individually and the range features dishes like Japanese Style Teriyaki Chicken & Sticky Rice, and Turmeric, Cauliflower & Chickpea Dhal.
When these products were launched, Richard Crampton, Sainsbury’s Director of Fresh Food, said: ‘We are thrilled to introduce customers to Kitchen Deli, our new speciality selection of ready-prepared food that will add to and complement our existing range of own brand ready-meals and food on the go.
‘We’re passionate about making inspiring, tasty food the focal point of how we show up for our customers and Kitchen Deli will give them a new and convenient way to sample the best of what Sainsbury’s has to offer. We’ll listen carefully to everyone’s feedback in the coming weeks and months as we work to build on and improve the new range.’
Sainsbury’s regular meal deal went up in the summer to £3.75. They also have a £5 option (Picture: Shutterstock)
Despite the fact that this deal has been available for a few months now, many shoppers are only just learning about it, thanks to a viral post on social media.
The @NoContextBrits account took to X (formerly Twitter) to share a snap of the meal deal section in Sainsbury’s, writing: ‘£7 meal deals? This country is finished.’
The image attached was rather misleading though, as it featured several Brie, Bacon and Chilli Chutney sandwiches on the Kitchen Deli deal shelf, with the £7 price …read more
Source:: Metro
