Why the Rockies hired Sterling Monfort as one of the majors’ youngest pro scouting directors: “He did it the right way”

Sterling Monfort, the Colorado Rockies' Director ...

Sterling Monfort knew that to build his reputation within baseball, he had to hit the road.

So, for eight years, that’s what he did. First, by traveling around the country for five years to assist each of the Rockies’ area scouts for a couple of weeks at a time. Then, by becoming an area scout and working for three years in California. The son of Rockies owner Dick Monfort made an impression as someone with a strong work ethic and an attention to detail.

Those eight years on the road led to Sterling, 31, being named one of Major League Baseball’s youngest pro scouting directors when he was promoted this past offseason. Monfort now manages the Rockies’ eight pro scouts, and reports directly to general manager Bill Schmidt, assistant general manager of scouting Danny Montgomery and assistant general manager Zack Rosenthal.

“It’s not like he was given this opportunity because of who he was (in relation to Dick) — it’s because he was the right person to get the opportunity, period,” Rosenthal said. “Like the old saying in baseball goes, ‘You can’t trick scouts.’ He did it the right way, in their eyes.

“He cut his teeth, he worked his butt off, he scouted across the country, he came early and he stayed late. Schmidt and our guys truly believe in him as an evaluator.”

A graduate of Eaton High School, where he won two Class 3A state titles, and Arizona State University, where he played club ball, Monfort worked on the Coors Field grounds crew while in college. He began his baseball career as a coaching intern with the rookie-league Grand Junction Rockies in 2013.

From there, he got into scouting. He stepped in as the team’s full-time area scout for northern California in 2019 when the Rockies were left scrambling to fill that opening shortly before the season. The same thing happened in 2020 in southern California, a post he held for two years before getting his last promotion, which also involves scouting the Rockies and the Padres organizations.

It’s been a fast rise for Monfort, who has a reserved, thoughtful demeanor. He leans on the expertise of the scouts around him, but as Montgomery explains, “when he talks, he talks with substance.”

“I was told a long time ago, ‘Two ears and one mouth,’ ” Monfort said. “So I’ve always been listening. I know that’s the best way for me to learn, is to listen. All scouts see the game differently, they have different processes and things they’re looking for. Those years I spent (in amateur scouting) were all about looking at what they do, using it, applying it, and putting it all together to form my own evaluations.”

Monfort acts as a conduit between the seasoned scouts he oversees and the Rockies’ front-office decision-makers. He advises on players in free agency, waiver claims and potential trades. His organizational and communication abilities make him apt for the role, Schmidt said.

“We’ve got quite a few (pro scouts) who have been in the industry for 30-plus years,” …read more

Source:: The Denver Post – Sports


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