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TikTok stars travel and party during the pandemic, the industry’s top managers and agents, and Biden’s influencer campaign strategy


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Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what’s new in the influencer and creator economy.

There’s no doubt that the influencer industry has grown tremendously in recent years. And throughout our reporting, my colleague Dan Whateley and I have watched as hundreds of talent managers and agents have raced to sign the next generation of stars.

But we noticed there wasn’t a central place to view the top power players in the business and see who they represent. So after months of conversations with industry insiders, and from our own reporting, we decided to build one.

This exclusive interactive database gives an inside look at who is working with the top creators on YouTube, Instagram, TikTok, and more in 2020.

These 95 managers and agents help many influencers expand their digital businesses by selling consumer products, securing lucrative brand partnerships, or developing other opportunities.

For many creators, the need for representation has grown in importance as the pandemic and economic downturn have required them to rethink how they earn a living.

View the exclusive interactive database, here.

You can read most of the articles here by subscribing to Business Insider. And if this is your first time reading Influencer Dashboard, subscribe to the newsletter here.

A TikTok influencer group launched a new ‘travel house’ in spite of the pandemic

While many states in the US are still in the early stages of lifting shelter-in-place policies, some popular social-media influencers seem ready to return to normal.

This month, Clubhouse, an influencer group based in California, traveled to Tulum, Mexico, to launch a new “roaming travel house” called Clubhouse Explore, and documented themselves hanging out on the beach, playing pool volleyball, and attending a dance club — no masks in sight.

The group uploaded a three-part series to their YouTube channel Clubhouse BH (77,000 subscribers).

“We’re mobbing to a rager to end the night right now, a little quarantine rager with the team, we’ll get some shots there,” house member Isaak Presley says in one of the YouTube videos.

The group received a few disapproving comments on social media.

“Have y’all forgot about the pandemic?” one commenter wrote underneath a Clubhouse Instagram post.

But Chris Young, the president of the holding company that owns the Clubhouse brand, told Business Insider that he doesn’t consider the trip a mistake.

The group also plans to launch an influencer content house in Bali soon. Read more here.

An Instagram influencer’s guide to negotiating a brand sponsorship

Austen Tosone is a beauty and style influencer who has 11,000 followers on Instagram and runs the blog Keep Calm and Chiffon.

Influencers like Tosone rely on brand sponsorships to earn income and creators often negotiate with the brand directly. There are strategies influencers use to get the most out of a deal, and Tosone broke down her tips for negotiating a sponsorship.

She says:

Take on some gifted projects at first, like a free product in exchange for promotion, but not too many. As a …read more

Source:: Business Insider

      

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