These are the 10 most popular beers in the world — and they aren’t what many Americans would expect

beer drinking

An estimated $661 billion worth of beer was sold around the world in 2017.
Of the 10 most popular beers in the world, half are nearly unknown in the United States.
Here are the 10 biggest brands in beer.

The most popular beers in the world aren’t necessarily the ones most Americans would expect.

Globally, the beer industry sold $661 billion worth of beer in 2017. While craft beer is on the rise, it makes up just a tiny percentage of those sales.

Instead, the biggest brands in beer dominate the industry. The top 50 biggest beer brands in the world account for 48% of beer consumption, according to a report by Bank of America Merill Lynch.

And, some of these mega-brands are names that Americans have likely never heard of, much less tasted. Of the 10 most-popular beers in the world, half are nearly unknown in the United States.

Here were the 10 biggest brands in beer in 2017, according to global sales by volume as estimated by GlobalData Consumer:

SEE ALSO: Here are the 10 most popular beers in America as millennials threaten the industry

10. Coors

Estimated 2017 hectoliters: 26.5 million

Chicago-based MillerCoors — owned by Molson Coors — is scrambling to boost Coors Light sales. Earlier in September, the brewer announced that it was restructuring, eliminating roughly 350 salaried positions across the company.

“We are moving quickly and decisively to get our business back on track,” MillerCoors CEO Gavin Hattersley said in an email to distributors, according to a news report on the company’s website.

9. Corona

Estimated 2017 hectoliters: 28.8 million

Corona’s business is booming outside of Mexico, with imports making up an increasing portion of the brand’s business. Constellation Brands, which imports, markets, and distributes Corona in the US, reported that beer sales grew 10% in 2017, driven in part by Americans’ growing desire for Mexican beer.

8. Yanjing

Estimated 2017 hectoliters: 29.7 million

Yanjing is a Chinese brand that was created in 1980. In the first half of 2018, Yanjing Beer reported revenue of HK$6.64 billion during the period, or roughly $850 million, a year-on-year increase of 8.9%.

“Yanjing Beer followed positively the new trends of being younger, fashionable and personalized in beer consumption in China and achieved increase in its average selling price per ton of beer,” parent company Beijing Enterprises Holdings Limited said in a press release in late August.

See the rest of the story at Business Insider …read more

Source:: Business Insider


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