Molly-Mae Hague had a chance here to create a brand that was going to turn fashion on its head (Picture: Cindy Ord/Getty Images)
When I first saw that Molly-Mae Hague’s new clothing line Maebe would go up to a 4XL I was pleasantly surprised.
Clothing brands should absolutely be championing body positivity by offering inclusive sizing for all. I don’t even know why it’s a question.
But then I re-read the Instagram story, and my heart sank.
Apparently, in Maebe’s world, a 4XL equates to a UK size 20. Not only is that utterly ridiculous, it’s dangerous.
I’ve long said I’m a bit of a failure as a stereotypical ‘girly girl’: I can’t curl my own hair, I can’t do my nails alone, and despite my best efforts, I’ve never mastered winged eyeliner.
As for shopping, there’s nothing I enjoy less than having to try on clothes – and not just because of harsh changing room lighting.
Apparently, in Maebe’s world, a 4XL equates to a UK size 20 (Picture: Maebe)
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It seems to me that no two retailers – be they high street, high end or online stores – are capable of agreeing on just exactly what it means to be a certain size. In fact, I’ve lost count of the times when, while out shopping, the clothes that fit me have fluctuated dramatically in size.
Most recently, while shopping for holiday clothes, I went into New Look, River Island, Zara and Hollister and came out with items in sizes ranging from 14-18 and L-2XL.
Fine, I came away with nice new jeans, dresses, tops, skirts (and a seriously depleted bank balance), but as someone who has struggled with an eating disorder, her weight and body confidence for most of her life, it was also incredibly triggering.
The euphoria I’d felt at fitting in a size 14 from All Saints was quickly squashed when I needed to size up twice in the next shop.
It made me feel like all the work I’d been doing on myself, to heal my relationship with food and my body had all been pointless. Frankly, I felt a bit worthless.
I’ve lost count of the times when clothes that fit me have fluctuated dramatically in size (Picture: Emma Rossiter)
And it wasn’t just me that left that shopping spree downhearted, my mum (who at 55, generally wears a size 12-14) was affected too.
She was also shopping for a wedding guest dress and she struggled to fit in a size 16 or 18 in Coast, Phase Eight and Reiss and ultimately left empty handed. Then, on the journey home, she talked endlessly about ‘getting back on track’ with weight loss.
It shouldn’t have been like that.
As Givenchy once said: ‘The dress must follow the body of a woman, not the body following the shape of the dress’. Or, to put it more simply, clothes are meant to fit you, …read more
Source:: Metro