In the US, store closures are at an all-time high.
With 88% of total sales, brick-and-mortar is still the dominant driver of retail spend in the country, but in-store earnings aren’t growing fast enough to keep the doors open.
In an effort to boost revenue, physical retailers are rethinking their approach to in-store product discovery, and they’re betting on technology to help them accomplish their goals.
In The Future of Retail: In-Store Experience slide deck, Business Insider Intelligence looks at the technologies physical retailers are introducing ‐ like sensor networks and dynamic screens ‐ to revamp in-store product discovery and drive sales.
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Source:: Business Insider