Sharmadean Reid is 1 of 10 Black female entrepreneurs in the UK this past decade who’s raised VC. Her business aims to empower entrepreneurial women.

Sharmadean Reid

Sharmadean Reid, is the founder of female-centric business publication The Stack World.
The company is on track to hit 10,000 paying subscribers in the next year and calls Audrey Gelman an investor.

This is part of Insider’s series Star, Rising which highlights early-stage companies and entrepreneurs that are gaining popularity.

See more stories on Insider’s business page.

Name: Sharmadean Reid

Age: 37

Location: London, England

Business: Peruse some of the notable global women’s magazines, like Vogue, Harper’s Bazaar, and Elle, and you’ll notice a lack of business and financial news geared toward their readers. There’s a hole in the market, despite 252 million women who call themselves entrepreneurs, and Sharmadean Reid is trying to change that.

Reid launched her news The Stack World in March as a way to deliver in-depth news and economically empower female entrepreneurs. The Stack World reports on beauty, business, culture, society, and wellness, with recent pieces on the misogynistic history of soccer and how Britney Spears’ conservatorship highlights the economic abuse of women. It also hosts a marketplace and sells tiered memberships, which range between £1 ($1.30) and £9.99 ($13.60), for access to a weekly newsletter and virtual events.

“The jump from reading Cosmopolitan to reading Financial Times can be quite big,” said Reid, a Member of the Most Excellent Order of the British Empire. “How can we prime the next generation of entrepreneurs for long-term wealth creation?”

The Stack World

Growth: The Stack World has amassed nearly 1,000 paying members since its launch and is on track to reach 10,000 in the next year, Reid said. In the last three months, visitors to its business section have increased 90% week-over-week. Additionally, the company has hosted over 200 events since March with a combined total of nearly 4,000 attendees.

Meanwhile, The Stack World has a robust social audience with more than 420,000 followers on Instagram and calls Wing founder Audrey Gelman an early investor.

Sharmadean Reid

Before The Stack World: In 2009, Reid created the nail salon chain WAH Nails London, which she ran for 10 years before closing operations. She did so to focus on BeautyStack, which she launched in 2017. It was a booking platform that connected 2,000 beauty professionals with more than 20,000 clients. Reid raised nearly £4 million ($5.5 million) in a funding round led by Index Ventures for BeautyStack and has since rebranded and expanded the platform into The Stack World’s marketplace.

Challenges: Reid’s biggest hurdle was realizing her vision for BeautyStack could no longer come to fruition due to the pandemic. With lockdowns in place, many beauty businesses around the world closed. While she was able to pivot it into The Stack World, it wasn’t her original vision for the company.

“It was coming to terms with how that felt as a leader – to let go of something you were so obsessed with,” she said. “I had to evolve …read more

Source:: Business Insider


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