Shane Dawson revealed on Twitter that he’s preparing to launch a new YouTube channel focused on makeup. It’s currently called “ShaneGlossin” and the popular YouTuber has uploaded a short test video.
Dawson replied to a stan account on Twitter that was criticizing him for seemingly not using makeup since he jumped into the beauty guru world with Jeffree Star for a documentary YouTube series.
The series followed Dawson as he collaborated with Star to create a conspiracy-themed eyeshadow palette and makeup line for Jeffree Star Cosmetics that became the most viral makeup product of 2019.
Now, Dawson says he’s still playing with makeup almost every day, and he just hasn’t posted anything about it because he is taking time to “hibernate” after shooting and promoting his documentary and makeup products.
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Shane Dawson replied to a stan account that was criticizing him on Twitter, and let drop a huge announcement in the process. Dawson, one of the most popular YouTubers on the platform, is launching a makeup channel.
Since his latest documentary YouTube series with Jeffree Star, Dawson’s social media presence has been sparse. He and Star created the most sought-after viral makeup collection of 2019 with the “Conspiracy” palette and its associated products. Star has kept busy uploading, but Dawson stepped back after the wildly successful series.
One item in the collection is a clear gloss called “Shane Glossin’,” which shares its name with Dawson’s new YouTube channel. He slipped the announcement into his response to the stan account that first tweeted about him.
“shane dawson sold us this lie that he was ‘into makeup now’ and ‘a beauty guru’ to get his palette to sell, but i dont think i have seen a SINGLE makeup look from him since his palette sold out just sayin,” tweeted the account “@OhMyGodExposeU,” which tweets about makeup gurus and social media drama.
I play with makeup almost daily. I just don’t post about it because I’m not in the mood to post. After a series I tend to gain weight, spiral, and hibernate for a couple months. Currently in that phase. Haha
— Shane Dawson (@shanedawson) January 6, 2020
Dawson replied to the tweet several times, a rare interaction for the 31-year-old YouTuber. He first explained that he plays with makeup “almost daily,” and hasn’t posted because he’s in a post-series hibernation phase.
“I understand that it may look like I don’t care anymore cause I don’t post but I promise my passion for it hasn’t died,” Dawson tweeted, alongside a picture of a bag filled with some of his collection’s products and some eyeshadow brushes. “It’s one of the only things that makes me happy and calm.”
And I rarely respond to stuff like this but I did because I understand that it may look like I don’t care anymore cause I don’t post but I promise my passion for it hasn’t died. It’s one of the only …read more
Source:: Business Insider