Russell Brand makes a large portion of his money online (Picture: YOUTUBE)
Russell Brand may no longer be a prominent figure in mainstream film, television or radio – but the star has continued to carve out a profitable career for himself by turning to online platforms and embracing an anti-establishment narrative.
The 48-year-old’s online following sits at 6.6 million subscribers on YouTube, 11.2 million followers on Twitter, 1.4 million followers on right-wing video platform Rumble and 3.8 million followers on Instagram.
According to wealth website Celebrity Net Worth, the star was reported to be worth £16million.
Since finding fame in 2004 as the host of Big Brother’s Eforum, the British comedian evolved into a TV star and went on to host numerous other series and his own talk show.
He caught his big Hollywood break in 2008 as Aldous Snow in the blockbuster Forgetting Sarah Marshall, starring Kristen Bell.
In the wake of sexual assault and rape allegations – which he denies – here’s everything you need to know about the actor’s net worth…
The star has millions of followers online (Picture: Russell Brand/Instagram)
How does Russell Brand make money as a social media influencer?
Turning to online activism, YouTube is central to Brand’s earning ability, allowing him to earn money from the advertising revenue the video sharing site makes each time someone watches one of his videos and sees the ads that appear within and alongside them.
One social media expert told The Guardian they estimate Brand is ‘likely making £2,000 to £4,000 per video’, not including any affiliate deals or brand sponsorships that may also be running in the background.
Sponsorship is also an area Brand is prominent in, with many of his videos featuring a product mention and link to it at the top of the video’s written description.
Brand posts videos daily to his Rumble and YouTube accounts – potentially earning thousands each month – and often taps into conspiracy theories and anti-establishment narratives which have become popular in some parts of the online world.
His videos regularly receive hundreds of thousands of views.
He denied the claims of sexual assault and rape on his YouTube channel (Picture: PA)
Russell Brand’s subscriptions, merchandise and events
Having drawn people in with his provocative content on these platforms, Brand also offers fans other ways to interact with him through subscriptions and links to his other work.
He has a dedicated subscribers area on the online community platform Locals, where members can sign up for a minimum 60 dollars (£48) a year – or enter a higher amount if they wish to donate more – in order to access special bonus content from Brand, as well as the opportunity to interact with him directly.
His Instagram account includes a link to a merchandise store – although the webpage says the store is currently under review – and his website is currently selling tickets to a wellness festival scheduled for next summer and …read more