Meet the new influencer company working with top creators and models on OnlyFans

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Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.

Before we get started, I want to first introduce a new reporter on the business of influencers team, Mark Stenberg!

You can reach Mark at and on Twitter @MarkStenberg3. He will be covering all things related to the creator economy and new media models.

Now onto the news. 

A new influencer agency has climbed to prominence in the industry by helping creators and models manage their OnlyFans accounts.

Unruly Agency works with top influencers like Tana Mongeau and Daisy Keech, offering a full-service approach to OnlyFans.

I spoke with the founders of Unruly and industry insiders to learn how the agency works and the services it provides.

Here are a few key takeaways:

Unruly helps clients set up content shoots and an OnlyFans posting schedule.

Unruly also works with some influencers on incorporating integrative marketing on OnlyFans through product placement.

The company has connected clients with brands like Fashion Nova, Pretty Little Thing, and Manscaped for brand partnerships.

Some other talent managers don’t want to work with OnlyFans, so their clients are jumping directly to Unruly.

“We look at ourselves as a concierge service for influencers,” Unruly said in a statement. “We take the talent’s ideas and help them roll them into production to bring them to life.”

Read the full story on Unruly Agency here.

An LA landlord is suing a TikTok influencer group after months of conflict

During the rise of TikTok, a wave of social-media stars moved into Los Angeles mansions to live together and make content.

But it hasn’t been all smooth sailing.

My colleague Dan Whateley wrote that an LA landlord is suing the TikTok collective “Drip Crib,” launched by Devion Young. 

Young spent tens of thousands of dollars to form the house, renting a mansion for himself and creators and moving into it in March. But he soon fell behind on rent.

The property’s owner alleged in the lawsuit that the group unlawfully conducted business at the house.

In the suit, the landlord also alleged the group had violated LA’s health and safety code during the coronavirus pandemic.

on the lawsuit here.

Leaked slides from a recent Instagram presentation reveal the advice it’s giving to creators on what to post

Instagram has been meeting with creators in the last several months and sharing advice about what to post.

My colleague Sydney Bradley wrote about a recent Instagram presentation, whose slides were leaked to Insider.

It included advice like this: 

Stories: “Behind the scenes of your daily life” or “In-the-moment updates”

Reels: “Entertaining, short videos” or “Your take on trending content”

Live: “Direct conversations with your audience” or “Invite friends”

For Feed posts, Instagram recommends to “Use carousels for more engagement in one post” [Carousel posts can feature up to 10 slides] and to “Stay active in the comments to stay engaged with your community.”

on the leaked slides here.

How the 9-publication cooperative Brick House designed a revenue splitting system

The Brick House Cooperative is a group of nine independent …read more

Source:: Business Insider


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