Meet public relations’ 27 most influential fixers at companies like Google, Johnson & Johnson, and Nike

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Summary List Placement
The public, investors, and regulators are demanding more of companies, making the public-relations function more important than ever.
Business Insider identified the 27 most powerful PR pros managing the images of the highest-profile companies.
They include communications chiefs from brands like Facebook Uber, and Coca-Cola.

Visit Business Insider’s homepage for more stories.

The public, investors, and regulators are demanding more of companies, making the public-relations function more important than ever.

Business Insider identified the 27 most influential figures in PR today. They’re shaping public opinion of the biggest brands by wrangling the press, tamping down crises, promoting their employers’ agenda, and experimenting with new tactics and strategies.

We identified these individuals through press coverage and our own reporting to find PR pros who are the best representatives of the profession.

The list includes public figures such as Josh Earnest, the former White House press secretary who’s wrangled crisis after crisis at United Airlines; Liliana M. Esposito of Wendy’s, who raised the bar for how brands use social media; and Michael Sneed, who has shepherded Johnson & Johnson through the baby-powder controversy.

Scroll down to read the full list, in alphabetical order by last name.

Dan Bartlett, Walmart

As EVP of corporate affairs at Walmart, Dan Bartlett has helped the world’s largest company by revenue battle some of the most controversial issues of the day and a changing retail environment.

He helped roll out Walmart’s announcements that it would stop selling some kinds of ammunition after two shootings at its stores in 2019 and its asking customers to stop openly carrying firearms in states where open carry is allowed. Industry observers applauded these actions, suggesting they would enhance Walmart CEO Doug McMillon’s influence.

More recently, Bartlett has put his crisis chops to work as the pandemic forces Walmart to take safety precautions and increase hiring at its more than 11,500 stores.

Before Walmart, Bartlett was a longtime aide to George W. Bush, including serving as communications director and counselor to the president. Barlett also served as US CEO of Hill + Knowlton and president and CEO of Public Strategies.

Brandon Borrman, Twitter

Brandon Borrman, VP of communications at Twitter, has helped the company navigate hot-button issues like free speech on social media, where politics and culture wars collide.

Borrman managed messaging of Twitter’s scrutinized policy after it hid President Donald Trump’s tweets that threatened violence against Black Lives Matter protesters.

As criticism mounts against tech giants, Borrman is helping Twitter defend the open internet as the threat of regulation looms.

In 2018, Borrman helped managed CEO Jack Dorsey’s testimony in Washington, where he was called “unflappable” and “the nerdy and earnest CEO who just wants to improve his company and its role in the world.”

Craig Buchholz, General Motors

Craig Buchholz, SVP of global communications at General Motors, set three goals since joining in April, including establishing GM as a leader in electric and autonomous vehicles, which includes the unveiling of its Cadillac Lyriq.

But first he had to respond to the more immediate needs of manufacturing ventilators and PPE to help in …read more

Source:: Business Insider


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