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McDonald’s top PR exec is leaving after ‘two of the most challenging years’ of the fast-food giant’s history


McDonald's fight for $15 wage

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David Tovar, the chief US corporate relations officer for McDonald’s USA, is leaving the company. 

Tovar confirmed the move to Insider on Thursday, saying that it has been “an absolute honor to work under the Arches during an unprecedented global pandemic and help the company navigate some of the most challenging issues in its storied history.”

“I know it’s cliché but McDonald’s is a people business and that’s the part I’ll miss the most,” Tovar wrote in an email, saying he is “taking some time off to recharge the batteries before tackling the next chapter in my career.”

Tovar joined McDonald’s two years ago, following a stint at Sprint and eight years leading corporate communications at Walmart. His departure, planned for July 2, was announced internally at McDonald’s on Wednesday, according to a memo viewed by Insider.

“Dave has been an incredibly valued partner on the US Senior Leadership Team over two of the most challenging years of our business, and we are grateful for the role he has played in our successful navigation of those challenges,” McDonald’s US president Joe Erlinger wrote in the memo. 

Over the last two years, McDonald’s has been forced to adjust to the coronavirus pandemic, as well as deal with ongoing criticism from progressive groups such as the Service Employees International Union-backed Fight for $15 movement. Tovar joined the company a few months before the board ousted CEO Steve Easterbrook, following an investigation into a relationship between the then-CEO and a subordinate. 

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Source:: Business Insider

      

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