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McDonald’s just made a huge change to Happy Meals for the first time in 38 years


A McDonald's Happy Meal and drink on a restaurant table

McDonald’s has made a major change to its Happy Meals. (Picture: Shutterstock / Ratana21)

For the last 38 years, McDonald’s Happy Meals have been sold in a bright red box, with a yellow smile on the side, and the iconic golden arches for handles.

But the fast food giant has just made a major change to the product, and there’s a very important reason why.

The smile has been removed from millions of Happy Meal boxes across the UK as part of Mental Health Awareness Week, to help teach children that it’s ok not to be happy all of the time.

This follows new research commissioned by McDonald’s which found that 48% of UK children feel like they must be happy all the time even if they don’t want to be. 

The new boxes, which will be available nationwide until May 19, have been designed to encourage parents to talk to their children about how they’re feeling.

In select locations there will also be sheets of stickers alongside the boxes that showcase an array of emotions that children may experience. The little ones can illustrate their feelings by putting the stickers on their box.

The fast food chain has removed the iconic smile. (Picture: McDonalds)

McDonald’s is working with BBC Children in Need to provide families with access to a dedicated hub of resources designed to encourage candid conversations on emotional well-being with children to shine a light on the emotional weight children and young people carry.

The hub will be available to access via a QR code on the limited-edition Happy Meal boxes, as well as via the McDonald’s website and on social media.

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Football legend and father-of-five, Rio Ferdinand, has teamed up with McDonald’s to support the campaign. He said: ‘I’ve experienced first-hand with my own children how good communication and encouraging kids to embrace how they truly feel can build trust and help to manage emotions – no matter how big or small. 

‘It’s our job to empower our children to express themselves freely and support them every step of the way in understanding that it’s okay to …read more

Source:: Metro

      

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