Inside The New York Times’s first, epic food festival, where we saw up close what it’s really like to be a professional foodie

The Park

The New York Times held its first Food Festival on October 5 and 6.
The event was made up of three main features:
The Park — a collection of restaurants from around New York City and a Cooking Stage featuring demonstrations.
The Talks — a series of discussions between The Times staff and industry professionals.
The Nights — ticketed dinner events at restaurants all over New York City.

We talked with Sam Sifton, food editor at The Times and one of the Food Festival curators, and Melissa Clark, staff reporter and food columnist at The Times, to understand what it took to get this food-filled weekend off the ground and where they see it going in the future.
Sifton told Insider that the festival took just about a year to create and was designed to bring NYT Cooking to life, offering its audience an “IRL experience with the work that we do.”
Visit Insider’s homepage for more stories.
There are loads of food festivals happening all year-round all over the country. But on the first weekend of October 2019, The New York Times hosted its very first one.

Source: Insider

The New York Times Food Festival took over Manhattan’s Bryant Park …

… featuring tents filled with what The Times editors and reporters think are some of New York City’s best food offerings.

Sam Sifton, food editor at The Times, told Insider that the point of the festival was to show visitors what it’s like to do “one of the great jobs” — being a food writer at the legendary paper.

To do that, they broke up the experience into three parts: The Park …

… The Talks …

… and The Nights.

The Park was split up into a ticketed area and one that was open to the public. Passers-by who either stumbled upon the festival or missed their chance to buy tickets for the sold-out lawn were able to enjoy the DJ …

… buy some of the curated food like pizza from Roberta’s …

… video chat with NYT journalists around the world …

… and more.

Guests who purchased a ticket, which sold for $25 per day, were able to roam around the grounds enjoying drinks from the main bar in the center of the space …

… choose to purchase food from even more restaurants …

… sit in on workshops held by chefs and other food industry experts …

… and watch live cooking demonstrations at the Cooking Stage by food writers and cooks alike.

Melissa Clark, food columnist for NYT, told Insider that the Cooking Stage was a crucial part of the festival.

“That was really important: To have people cooking,” she said. “We needed the demos. We absolutely needed them.”

Clark continued: “I mean I think it’s really inspirational for people. People see celebrity demos, but to see reporter demos, it’s slightly different — we’re less polished. And also to have the reporters talk to chefs who come in and do the demos as well, it just opens up, then we can go deeper. We’re The …read more

Source:: Business Insider


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