I’m a 36-year-old luxury real estate agent in Park City, Utah, where the market is sizzling and we’re seeing a huge influx of Silicon Valley workers

(V) St. Regis Deer Valley Pool

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I grew up in Park City, Utah, so I consider myself a true local. It’s still a small town, with less than 9,000 residents, but we have hundreds of thousands of visitors each year. 

Park City offers such a seamless outdoor lifestyle, and I always try to show my clients what I love about this town. There’s been a lot of growth and development over the past 20 years, but we’ve kept the small-town, ski resort atmosphere alive. That’s what people like about coming here.

I’ve sold six homes in the last six weeks, each averaging around $2 million. People want to get in now before the ski season begins and the cold weather settles in. Inventory is at a 10-year low and going quickly, so there’s not a lot available. Construction just can’t keep up with demand, and there are more buyers than there are sellers. 

The demographic is the same; mainly families and couples who vacation here regularly. They’re the ones who know they love it here and now want to make it a full-time home. But lately, I’ve met with more buyers coming from Northern California.

Read more: I design $100,000 luxury playrooms for the children of wealthy execs and celebrities. Business is wild right now — here’s what my job is like.

This year, there’s been a big influx of Silicon Valley and Bay Area people moving here

During the pandemic, they can work remotely and be right in the mountains. People called Salt Lake City “Silicon Slopes” even before COVID-19, but the pandemic has definitely solidified that. 

Many people prefer Park City to Salt Lake because you get more of the small-town luxury experience here.

I’ve been a full-time realtor since 2009, when I started as an experience curator at The Colony at White Pine Canyon, a gated community of ski-in, ski-out homes. I coordinated hospitality events for homeowners and guests.

There I learned that buying and selling is not just about walking through a home, but about curating memorable moments for your clients. You’re not just selling real estate; you’re selling a lifestyle. 

In Park City, we sell the lifestyle of a small-town, luxury mountain getaway

Over the years, I’ve designed a member yurt for The Colony at White Pine Canyon, where we did special events like ski-in, ski-out lunches and snowmobile tours. At Montage Deer Valley, a hotel with residences, I sold the full-service, five-star ownership experience. There, two to five-bedroom condos ranged in price anywhere from $2 million to $10 million. 

From Park City, Salt Lake International Airport is only 35 minutes away. This offers easy access to professionals who still need to travel for work or prefer to spend their time in Park City on the weekends.

It’s about having everything at your fingertips. You can ski out your front door, your skis are waxed and stored for you, and you can enjoy an incredible experience at one of the number one ski resorts in the world. It’s not about looking at units, it’s about enjoying Deer …read more

Source:: Business Insider


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