If you’re a fan of ‘chicken wine’ you’ll love these Tesco wines (and they’re all under £11)

A bottle of La Vieille Ferme wine.

Metro’s Rob Buckhaven roadtests the buzziest (and best value) wines from Tesco (Picture: Getty)

Let me catch you up. Last week, revealed that Tesco is the cheapest supermarket for buying branded wine. If you have a Clubcard, without which it’s actually the most expensive.

According to a recent Which? survey, 13 out of 15 popular branded wine bottles are cheaper in Tesco than anywhere else, with a Clubcard. I took a look at those 15 wines and can categorically say that these aren’t the wines delivering value for money.

As a rule of thumb, at the lower to mid-level of the range, you’ll pretty much always find better value for money with the supermarket own-label wines, in this case the ‘Finest’ range, but there are also ‘soft brands’ which look like brands but are actually supermarket exclusives.

Why the better value for money? Because there’s a long waiting list of top tier producers itching to make wines under the Finest label, or Sainsbury’s Taste the Difference, Definition by Majestic, Specially Selected from Aldi, Morrison’s The Best, Coop’s Irresistible etc, so supermarkets have the luxury of picking the cream of the crop.

Supermarket own-label wines are usually positioned a few quid cheaper than the branded wines, even when they’re made by the same producer. It’s also a great way of trying a lesser-known grape or style of wine, given the level of trust we have with a wine under the ‘Finest’ label.

Supermarket Buyers work closely with the wineries to produce bespoke blends for their consumers, so a lot of work goes into creating these wines. No wonder the Finest range won Own-Label Range of the Year at the recent Grocer Awards.

Rob knows a thing or two about a good grape (Picture: Natasha Pszenicki)

The line-up (Picture: Rob Buckhaven)

I’ve picked five branded wines from Which?’s list of Tesco wines that I think have better alternatives.

Australian Red

On the Which? List:

19 Crimes Australian Red, £9.50 (£8 with Clubcard)

19 Crimes, £8 with Clubcard (Picture: Rob Buckhaven)

I always thought this was Snoop Dogg’s wine brand, but he only did a short partnership with them in 2019 and has his own ‘Cali’ brand.

This red blend is 86% Shiraz, 7% Merlot and 7% Cabernet Sauvignon, it’s sweeter and jammy in style with no typicity of flavours from the grapes I’ve mentioned.

What to drink instead:

Mad Fish Shiraz, £9 (£7.50 with Clubcard)

Try the Mad Fish instead (Picture: Tesco)

Having said own-label wines were best, I immediately recommend a brand you can find in every other supermarket. Doh. In my defence, it’s way cheaper with Clubcard, we’re talking £7.50 compared to £9.99.

Although this isn’t the best example of an Aussie Shiraz, it’s more typical of the grape variety than 19 Crimes. Soft, plummy with hints of liquorice and cherries, not too bad at all.

Tesco Finest Barossa Shiraz (St Hallett), £10

Tesco Finest Barossa Shiraz, £10 (Picture: Rob Buckhaven)

This is made by the great St Hallet, and the blend is 97% Shiraz and the rest Grenache. Ok, so …read more

Source:: Metro


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