I visited the popular South Korean clothing store that just opened in the US — and it’s a minimalist’s dream come true


Aland was founded 13 years ago by sisters Kinam Jung and Jung Eun Jung in Seoul, South Korea.
The company recently opened its first location in the US: a flagship shop in Brooklyn, New York.
The store features a minimalist design.
I was impressed by Aland’s affordable prices, Korean skin-care products, and cute accessories.
However, Aland only offers “one size fits all” clothing, which I found disappointing.

South Korea’s fashion industry is growing so rapidly that some of the country’s retailers are setting up shop in the US.

Originally based in Seoul, Aland is one of them. Founded in 2005 by sisters Kinam Jung and Jung Eun Jung, the store sells both affordable basics and curated products by emerging independent Korean designers, according to Vogue.

Thirteen years later, Aland has blossomed into one of South Korea’s most popular fashion retailers. And in mid-July, the store opened its first shop in the US: a flagship location in Brooklyn, New York, with multiple levels and a wide selection of clothing, accessories, and beauty products.

I recently had a chance to visit the retailer’s new store in Brooklyn. To take a look inside, keep scrolling below.

Aland’s flagship location in Brooklyn opened on July 13.

The storefront is simple, with tall, inviting doors and windows.

At the time of my visit, Korean skin-care brands like Benton were displayed up front.

From what I saw, the skin-care products featured in the store are all made by South Korean brands — many of which are otherwise unavailable in the US.

Benton’s “Snail Bee High Content Steam Cream” caught my eye when I noticed its ingredients: bee venom and snail slime.

I was pleasantly surprised by the selection of sheet masks.

Prices on beauty products varied, but most face masks cost around $5.

See the rest of the story at Business Insider …read more

Source:: Business Insider


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