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I tried a suspiciously generous $100-off deal to Naked Wines and was happily surprised by the quality


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Nakedwines.com has great “easy drinking” wines and a unique model that supports small winemakers.

It’s like “Shark Tank” — winemakers propose their blends and get an advance to produce their wine.

The advance is funded by customers, who can score bottles up to 60% off listed prices.  

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If buying unique wines at wholesale prices and having them delivered to your doorstep sounds ideal, you should check out Nakedwines.com.

The 12-year-old company invests in over 150 indie winemakers around the world and uses a lean business model to bring unique, high-end wines to market for cheap.

 

For shoppers, Nakedwines.com is a relatively inexpensive way to get good, unique wines sent to their door. For winemakers, it’s kind of like a “Shark Tank” for their industry: They propose a wine, it gets approved, and Nakedwines.com gives them an advance to make it happen. Part of how the company has the funds to operate this way is through over 100,000 voluntary “Angel” customers who act as investors.

Once accepted into the program (and I’d wager every “applicant” is), Angel members invest $40 every month into their Naked Wine piggy bank. This pool of crowdfunded money helps Naked Wine invest in its winemakers, but it’s also never lost to Angel members; the $40 in the virtual piggy bank can be used on their individual wine orders whenever they like — in other words, it’s pretty much like a wine bank account.

If all goes to plan, it’s good for the company, the consumers, and the winemakers — like Carmen Stevens, reportedly South Africa’s first black woman to graduate in wine-making (funded by 2,000 Angel members and $200,000 in eight hours).

To be clear, what you’re getting is not quite a wine subscription in the traditional sense. You can just buy wine directly from the site as you would anywhere else (though you need to order six bottles to ship), but the site’s Angel members get special perks. They save 40-60% on all their orders and get a ton of freebies and perks like samples of other wines included in their deliveries, a bottle of Angel-funded wine worth $20 or more each month they order a case of wine, access to Angel-only wines, invites to wine tastings to meet the winemakers, and access to an exclusive priority hotline for any needed support.

I’d wager most people wind up on the site thanks to a suspiciously generous $100 voucher for new customers — I received mine inside the box of a Bloomingdale’s purchase. Using the voucher, I got a Discovery Case with 12 bottles of wine across a wide spectrum of offerings from the …read more

Source:: Business Insider

      

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