How to build a pitch deck that will wow investors in 2020, featuring a slide-by-slide breakdown of the decks a founder used to raise $448 million

entrepreneurship pitch deck meeting

Entrepreneurship is hard enough, and pitching your startup to investors can feel like a performance. In addition to showcasing your public speaking abilities, you’ll also have to flaunt your design skills.
We asked successful entrepreneurs and investors how to do it right. In short, they say you should keep it simple and tell a story in 10 slides or less.
Their other tips include: Tailor your pitch to your audience, demonstrate why now is the best time to launch your business, and don’t forget to say what your company actually does.
We’ve included several resources to build your own deck, and a video in which the CEO of billion-dollar startup Carta walks us through his Series A and Series E pitch decks.
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They tell you not to judge a book by its cover — but investors will absolutely be using your pitch deck to evaluate your company’s potential, so you’ll want to make a stellar impression.

To that end, we asked a series of successful entrepreneurs and investors for their best advice on creating an impressive pitch deck:

Justin McLeod, the founder and CEO of Hinge, a dating app.

Kim Taylor, the founder and CEO of Cluster, which recruits for advanced manufacturing roles.

Christina Carbonell and Galyn Bernard, the cofounders of Primary, a children’s clothing brand.

Megan O’Connor, the cofounder and CEO of Clark, a tutoring-software company.

Jen Rubio, the cofounder, president, and chief brand officer of Away, a travel brand; Steph Korey was the CEO until 2019.

Masha Drokova, the founder and general partner of Day One Ventures, an early-stage capital firm.

Anu Duggal, the founding partner at Female Founders Fund, which invests in early-stage technology companies run by women.

Their main takeaways? Keep it simple, and include the information that’s most relevant to each investor.

At the bottom of this article, you’ll also find the recording of a webinar in which Henry Ward, the CEO of billion-dollar startup Carta, walks us through his Series A and Series E pitch decks. Carta has so far raised a total of $448 million.

Read on for a practical guide to pitch decks, a breakdown of some impressive examples, and some tools to get you started making your own.

Customize your deck to the specific investor you’re pitching

You might envision walking into a room full of investors, requesting $1 million for your company, and walking out a few minutes later, triumphant.

That’s not typically how things work.

McLeod said it’s more common (and more effective) to form a relationship with the investor before making your pitch. That includes asking the investor what kind of information they want to see in a deck and which numbers are important to them.

Prepare multiple documents that tell your company’s story

Taylor recommended creating three different versions of your pitch deck. Specifically, you’ll need a short advance copy, one for in-person meetings, and another for follow-up calls.

Verify investors before sending them confidential information

Taylor warned founders not to include financial information in their intro deck and “blindly send it …read more

Source:: Business Insider


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