Forget Positano — this is the real gem of the Amalfi Coast

A rooftop view of the costal town of Praiano on the Amalfi Coast, with Positano in the background

While Positano gets a lot of hype, this nearby town is the real gem of the Amalfi Coast. (Picture: Getty)

If you’re looking for a bit of la dolce vita, Italy’s Amalfi Coast makes for the perfect getaway. But, let’s face it; it’s also pretty pricey.

Positano is often said to be the jewel of the Sorrentine Peninsula. Clinging precariously onto the cliff face, the coastal village is made up of colourful buildings in hues of terracotta and pink, and boasts unspoiled views of the Tyrrhenian Sea.

The picturesque location has long been a popular holiday resort, with Italians and local Neapolitans flocking to the seaside since the 18th century. It’s also a UNESCO heritage site – with good reason.

But there’s also no denying that since the birth of social media, the Insta-worthy backdrop has now become synonymous with influencers – more often than not donning wide-brimmed straw hats and Capri pants, and sipping on generously-sized Aperol spritzes.

Positano is renowned for its colourful cliff-side buildings (Picture: Emma Clarke)

So in vogue is the area that officials have made plans to reinstate an old military airfield located near the city of Amalfi to accommodate its many visitors – an estimated 5 million per year.

While flights to the area will likely miss the summer rush (it’s been outlined that the Salerno Costa d’Amalfi airport will be up and running for commercial flights in September 2024), it will no doubt entice more people to the area, as it eradicates the need to fly into Naples, which is at least an hour and a half away by car.

Arguably, this will add strain to the small commune of Positano, which is already brimming with guests. It could potential hike prices up further.

So, if you are looking to visit the area but want to avoid crowds and selfie sticks galore, you might want to take a look at its lesser-known neighbour, Praiano.

Praiano has lots of cute coves to explore – and is just a stone’s throw from Positano (Picture: Emma Clarke)

Just as pretty, the subdued town offers a bit of calm amid the tourist storm. It’s full of locals, delicious eateries and has stunning nooks and coves to explore.

What’s more, it’s just a 20-minute car ride up the coast from Positano and is conveniently positioned for those wanting to visit other nearby towns, such as Amalfi and Maiori (where Harry Styles’ Golden music video was shot).

It also just feels more laid-back and authentic. Off-season it is equally as charming; there are cute ceramic shops, small grocers selling fresh produce and sunsets to enjoy all year round.

Things to do in Praiano

Take a walk down to the beach

This is your sign to book your Amalfi Coast getaway – literally. (Picture: Emma Clarke)

There are few better things in life than an evening stroll along the shoreline. And if you’re after some solitude and serenity, the little coves below the town of Praiano are ideal.

Soak in the sunset

Equally, thanks to the staggered height of all the buildings on …read more

Source:: Metro


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