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Maelove is a radically affordable skin-care line priced entirely under $30 and founded by MIT grads.
Their cult-favorite $28 vitamin c serum (which consumers have pointed out is very similar to SkinCeuticals’ $166 version) put the company on the map, and is prone to frequent sellouts.
I’ve tried four products from Maelove: the Day Eraser ($18.95), the Glow Maker ($28), the One Cream ($27.95), and the Eye Enhancer ($27.95). Across the board, they’re each hero products — and they’re unbelievably affordable.
I try lots of skin-care products for my job at Insider Picks, and Maelove is the startup I am most excited about.
Try the line here. The company also has a 100 day, 100% money-back guarantee.
It doesn’t take long in a Sephora to realize that luxury skin care is not affordable. Tubs of La Mer go for $325, and there’s an $80 Peter Thomas Roth mask with pure 24-karat gold inside of it.
But, if you know where to look, you can get luxury skin-care products made in the same premium cosmetics labs for a fraction of the cost.
Take Maelove, for instance. The company was founded by MIT grads (skin-care obsessives, brain and cancer researchers, and chemical engineers) to democratize high-end skin care. Formulas are based more firmly in exhaustive research than the farm-to-face movement, and each product in the line is listed under $30.
It’s remarkably cheap.
If I could only buy skin care from one line for the rest of my life, this is the one that I would pick. The products work well, they’re not expensive, and the startup hasn’t been wrong yet. Like the loophole of buying Differin gel rather than Differin cream to save $200, Maelove is one way to save hundreds on the essentials without making any concessions when it comes to what goes into the products themselves.
How Maelove made good skin care cheap:
Longtime skin-care obsessive Jackie Kim wanted to make skin care more accessible, and co-founders and friends Brad and Rishi were looking for ways to apply artificial intelligence techniques to unexpected industries. Skin care — with its glamour, subterfuge, and markups — seemed like a natural fit.
The team recruited friends from all disciplines — cancer and brain researchers, chemical engineers, lawyers, and medical doctors — to hone in on the research without the baggage of preconceived notions.
They leveraged artificial-intelligence techniques to scan millions of self-reported product reviews to determine which ingredients correlated with success, and which to avoid. From there, Kim applied a similar approach to securing a partnership with one of the world’s best cosmetics labs by cold-calling hundreds of people who worked at luxury brands she …read more
Source:: Business Insider