Will Matt Hancock achieve ‘celebrity’ status after I’m A Celebrity? (Picture: ITV)
Matt Hancock has been desperately trying to redeem himself in the I’m A Celebrity… Get Me Out Of Here! jungle after his reputation crashed and burned as a result of his own actions during the pandemic.
And, arguably, it seems to be working so far as he has yet to be eliminated from the ITV show, which has so far booted out Babatunde Aléshé, Boy George, Sue Cleaver, Scarlette Douglas, and Charlene White.
Over the course of his journey on the programme, the former health secretary revealed to his fellow campmates that he’s seeking forgiveness for his handling of the Covid crisis and exposed affair with aide Gina Coladangelo.
Hancock also said that breaking his own guidance was a ‘mistake’ but he did it because he ‘fell in love’.
But now he’s been given the platform for a redemption arc, what could Hancock’s career in entertainment look like after I’m A Celebrity? Will he be given his own spin-off show or tell-all documentary? Will he achieve celebrity status?
What will happen if Matt Hancock actually wins I’m A Celebrity?
Hancock’s reputation is currently intact following I’m A Celebrity (Picture: ITV)
First things first, let’s have a look at whether going on the show has harmed Hancock’s reputation.
Alex Andrew, reputation specialist at The PHA Group tells Metro.co.uk that as it currently stands, the politician hasn’t done any damage so far, which might be frustrating news for some.
Despite winning many people over though, Andrew suggests there shouldn’t be too much to panic about because it’s improbable he’ll be the next big thing – even if he is miraculously crowned King of the Jungle.
‘With the odds and the country stacked against his win, it’s unlikely Hancock will reach the final of I’m A Celebrity, but so far, he has done well to deceive the public as to his true character with empty apologies and pre-planned responses,’ he says.
‘If he did win the show, it would project his reputation and translucent celebrity status in the right direction for club-night guest appearances and DJ slots in Wetherspoons but do little for West Suffolk residents.
‘With the sycophantic publication of his book, he’s already taken the first step into the political afterlife of speaking opportunities and deck chairs.
‘Hancock’s appearance in the jungle has regained the public’s trust in him as human, but not enough to heal the reputational wounds as a competent, principled political leader.’
With all that in mind, let’s have a look into what Hancock’s television career could look like after I’m A Celebrity.
Will Matt Hancock be all over our television screens after I’m A Celebrity?
Many I’m A Celebrity viewers fear Hancock’s appearance on I’m A Celebrity is the soft launch of his career in the industry.
Is this only the beginning of Hancock’s career in television? (Picture: ITV)
Don’t forget, we haven’t actually seen the last of him yet as he’s …read more