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Chobani, primarily known as a yogurt brand, is introducing a line of ready-to-drink cold brew called Chobani Coffee. The beverages will also contain Chobani creamers and oat milk.
Chobani Coffee will come in four flavors: Pure Black, with no sugar or creamer, Sweet Creamer and Vanilla, both made with dairy and oat milk. The price will vary by region, but the suggested price is $4.49 for 32 ounces.
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Oat milk’s meteoric rise continued apace over the past year despite the pandemic, and Chobani has already reaped the rewards. The yogurt brand launched a line of oat milk in flavors including plain, vanilla, and chocolate, and became the second best-selling oat drink in the US in under a year.
Oat milk is the fastest growing milk substitute and looks to be more than just a fad. In the period from March to June 2020, sales increased 289% year over year according to Nielsen. “Oat is definitely the darling of plant-based,” Chobani President Peter McGuinness told Magic Valley this summer.
High profile investors have also taken note. Blackstone, Oprah Winfrey, Natalie Portman, and ex-Starbucks CEO Howard Schultz bought a $200 million stake in Swedish oat milk company Oatly, which is valued at $2 billion.
Coffee drinks made with oat milk, like Chobani’s new offering, are also picking up steam. In December, Meghan Markle invested in oat milk latte startup Clevr Blends, which Oprah is also a fan of.
SEE ALSO: Meghan Markle just invested in instant oat milk latte startup Clevr Blends
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Source:: Business Insider