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Chipotle customers are complaining about receiving ‘tiny’ burritos even as the chain says it’s raising prices


Chipotle Burrito

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Something strange is happening at Chipotle, at least according to dozens of social media posts.

Customers have taken to Twitter to show off tiny serving sizes and small burritos. People used dollar bills, rulers, and beer cans for size references.

Are food shortages hitting Chipotle too? This is the smallest burrito ever ($1 bill added for reference) and there was only three little bits of steak in the entire quesadilla. @ChipotleTweets @marclippincott pic.twitter.com/6O4LTbZZUi

— Elisa Lippincott (@elisal) June 10, 2021

@ChipotleTweets why would your employees make a burrito this small? This is crazy. I feel extra ripped off because it was an online order and they knew I couldn’t say anything. If I wanted a small burrito I’d go to @tacobell can you please make this right? pic.twitter.com/zGAZb1zpw2

— Patrick (@PatrickBoston21) June 11, 2021

 

@ChipotleTweets did I accidentally get a frozen Amy’s burrito by mistake for $8.35? This burrito is tiny. #rippedoff #qualitycontrol pic.twitter.com/PuicEMBEVa

— Allen Mason (@allenrmason) April 24, 2021

Chipotle just raised menu prices by about 4%, which the company told Insider will offset higher wages for employees. The average Chipotle meal now costs 30 to 40 cents more than it did a few months ago.

Alongside labor, prices for ingredients have also increased. Staple Chipotle items, like corn and avocados, grew more expensive this year as demand rose and shipping delays drove prices further up. Chicken in particular has gotten more expensive, and overall food costs are up 2.4% year over year.

“We think everybody in the restaurant industry is going to have to pass those costs along to the customer,” Chipotle CFO Jack Hartung said during the company’s quarterly earnings call in April. “We think we’re in a much, much better position to do that, than other companies out there.”

When asked about the size of some orders, Chipotle told Insider it is not experiencing shortages or supply chain problems.

“Guests of Chipotle have the opportunity to completely customize their meal in restaurants by vocalizing their desired portions, or digitally selecting extra, light, normal or on the side when choosing from the list of real ingredients,” Chief Corporate Affairs Officer Laurie Schalow told Insider in a statement. “We are not experiencing any supply chain shortages and Chipotle receives an abundance of praise for the incredible value its entrees offer with responsibly sourced ingredients chopped or grilled fresh daily.”

I ordered a burrito to see if mine would compare to the puny Chipotle orders all over Twitter. My standard chicken burrito with no extra add-ons was about five inches long, and roughly the size of my hand. For reference, my hands are fairly small.

The standard burrito looks especially small next to my boyfriend’s order. He added extra carnitas for $3.20, plus an extra 25 cent tortilla double wrap. My burrito by itself cost $7.75, while his with add-ons came in at $11.70.

Here they are side by side.

Like nearly all of …read more

Source:: Business Insider

      

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