Buy now, pay later solutions are continuing to grow in popularity as people seek alternative methods of financing.
The BNPL industry will rack up $680 billion in transaction volume worldwide in 2025
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Buy now, pay later (BNPL) solutions, which allow consumers to pay in interest-free installments, are continuing to grow in popularity as people seek alternative methods of financing-a trend exacerbated by the coronavirus pandemic. And with the swelling market comes heightened competition amongst financial services companies.
BNPL solutions are growing in popularity as people seek alternative methods of financing.
Below, Insider Intelligence breaks down how some of these companies stack up, and what business models they are adopting to find success within the shifting market.
Ecommerce Financing Growth During COVID
The coronavirus pandemic accelerated ecommerce market growth, which in turn increased the demand for easy online financing options. Because BNPL products are native to online shopping, the surge in ecommerce boosted these providers’ reach.
The rise of ecommerce amid the pandemic has sparked BNPL market growth.
The pandemic left millions of consumers unemployed and financially insecure, and in need of greater flexibility with their purchases. On the other hand, many consumers actually paid off debt during the crisis, making interest-free BNPL solutions an attractive alternative to racking up another high credit card balance.
Buy Now Pay Later Market
The BNPL industry has modernized layaway and installment payments to offer consumers flexible payment options for their purchases. Compared to credit cards, intended to be used repeatedly, BNPL solutions are applied to individual transactions-appealing to consumers who want to make less of a financial commitment, even on lower ticket items.
The pandemic’s impact and BNPL’s overall rise in popularity will lead the industry to rack up $680 billion in transaction volume worldwide in 2025. That forecasts a compound annual growth rate (CAGR) of 13.23% from the $285 billion the industry was estimated to record in 2018.
While some BNPL solutions are available in-store, they are native to ecommerce checkout, making them more widely available when shopping online. And with ecommerce sales climbing an estimated 44.4% year-over-year (YoY) in Q2 2020, more consumers may choose to use BNPL solutions more regularly, if they haven’t already.
Types of BNPL
As companies vie for a share of this booming market, they are eyeing a number of approaches to adopting BNPL products and solutions.
Direct providers are at the center of BNPL solutions’ rise in the US and are best positioned to benefit from the industry’s development. They offer BNPL products at the point-of-sale (POS) and are the companies most responsible for the industry’s rising profile.
Affirm is a top BNPL direct provider.
Company examples include:
Facilitators are major payments companies with established merchant relationships that are looking to capitalize on rising interest in direct providers’ solutions. They enable their merchant networks to offer direct providers’ BNPL solutions to become part of the BNPL ecosystem.
Company examples …read more
Source:: Business Insider