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App developers are growing wary of Apple’s stringent store guidelines: ‘Who’s going to want to build the next giant innovative app on the platform?’


tim cook

Some app developers are increasingly wary of working with Apple, thanks to its stringent set of rules that govern the App Store.
Developers for products like parental control app Boomerang are recommending their customers buy Androids, not iPhones, for their children.
After an antitrust hearing in January in which Tile accused the tech giant of using the Store to enable its alleged anticompetitive behavior, these complaints have grown louder.
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Some app developers are growing increasingly wary of working with Apple, complaining that its stringent set of rules governing the company’s App Store seems to be just as catered to boosting its own features as it is to helping keep the store secure.

Parental control app Boomerang now tells parents to buy an Android device — not an iPhone — when shopping for their kids’ first smartphones. That’s because Apple’s regulations have grown so restrictive after it released its screentime feature, that it interferes with the app’s own functionality, Boomerang cofounder Justin Payeur told Business Insider.

“I’ve always thought it was a very bad user experience compared to what we can offer.” Boomerang cofounder Justin Payeur explained. “We could never offer what we offer on Android.”

Boomerang is just one of the many screen time apps that was subject to Apple’s strict regulations on mobile device management tech, which tightened in the months following Apple’s announcement of its own screen time feature.

And although Apple backtracked on a decision to completely ban third-party screentime-control apps, its guidelines for mobile device management apps changed again with the release of iOS 13 in the fall, causing new problems for Boomerang, said Payeur.

Apple argues that its restrictions are there to protect user privacy. The company sent Business Insider its general statement about its parental control apps policy, which says that Apple will only approve apps that do not share data with third-parties (something which Boomerang says it does not do) and which abide by its privacy policies.

But the tensions between app developers and Apple are not limited to parental-control apps.

And the developer complaints comes at a tricky time for Apple. As sales of smartphones slow, Apple is increasingly reliant on revenue from services including the cut it gets from apps that are sold on its App Store. At the same time, Apple is under widening scrutiny from regulators and politicians over the way its operates its tightly controlled digital marketplace, which is the only official way for iPhone and iPad users to download games, social networking services and professional tools.

Calls to reform the App Store ecosystem

As the iPhone and other Apple gadgets have expanded their selection of built-in features, developers whose stand-alone apps offer similar functionality have questioned Apple’s motives. Some developers point to a troubling pattern when Apple ‘sherlocks,’ or replicates, the features offered in their apps.

According to some of these developers, their apps were suddenly ejected from the App Store or subjected to new constraints, around the …read more

Source:: Business Insider

      

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