8 TV & video marketing trends you should know before advertising in 2020

Connected TV Ad Spending

This is a preview of the new 2020 TV and Video Trends market research report from our partners at eMarketer.
eMarketer PRO analyzes the TV and video industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more.

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This year, several streaming services will enter an already crowded market, at a time when the traditional TV industry is trying to limit its losses.

In other words, the TV and digital video landscape will be noisy, and understanding the video viewing trends for cable TV, connected TV, over-the-top, social media video platforms, and programmatic ads is crucial for marketers deciding where to invest their video marketing efforts.

Connected TV and social video are two growing areas within digital video advertising. US marketers will increase their 2020 connected TV ad budgets 28.0% to $8.88 billion. Social network video ad spending by US marketers will grow 23.2% in 2020 to $13.44 billion.

An increasing share of video ad dollars will transact programmatically. In 2020, US marketers will spend $27.23 billion on programmatic video, which will account for 47.5% of all US programmatic digital display ad spending.

The TV industry analysts at eMarketer have put together the 2020 TV and Video Trends report, which lists out eight bold predictions for the year ahead.

TV & Digital Video Trends in 2020

1. More Fractured Viewership Will Make It Harder to More Reach Viewers

2. ‘Bundled’ Cable Packages User Growth Will Slow

3. TV Advertising Will Continue to Decline… After 2020

4. Connected TV Viewership Will Ad Buyers to Scale

5. Video Ads Will Account For Almost 50% of US Programmatic Spending

6. Facebook’s Social Video Ad Market Share Will Decrease

7. Ad-Free Viewing Will Give Rise to Product Placement

8. Tracking Universal Video Metrics will Remain Difficult

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As video continues to grow as a medium and the marketplace gets more fragmented, understanding the reasons for these trends will help any marketer make better decisions on where to spend their video ad dollars in 2020. And we explore the how and why of each of these eight trends in the full 2020 TV and Video Trends report from eMarketer, where you will learn more about where viewers are going to be spending their time.

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Source:: Business Insider


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