19 female founders who self-funded their businesses share their top advice for startup success

Jaclyn Johnson, CEO & Founder of Create & Cultivate

Summary List Placement

Female founders may not receive as much venture funding as their male counterparts, but they’re more likely to start businesses, according to a recent report by Visa.

In honor of women who are shaping business and leadership, we’ve rounded up 18 female founders who started their companies by themselves and drove them to success.

These women worked, pitched, applied, and saved their way to the funding they needed to grow. Today, they maintain full ownership of their businesses, or otherwise share ownership with their cofounders. They bootstrapped their companies without outside investment (though some may take equity soon).

Subscribe to Business Insider to read how these female founders funded and grew their businesses. 

SEE ALSO: The 10 US states where women have the best chances of growing a business and getting the funding they need, ranked

DON’T MISS: 3 funding factors women entrepreneurs looking to pass $100,000 in income need to know before applying for a loan or credit

Lulu Cordero, founder of Bomba Curls

Lulu Cordero created a natural remedy for thinning hair out of her kitchen. Now she runs the brand full-time and is building a network of influencers.

She reveals how she used her side hustle to save up $5,000 and launch a direct-to-consumer beauty brand with a waitlist of 2,000 customers »

Maghan Morin and Jeanine Suah, cofounders of Thynk Global

Maghan Morin and Jeanine Suah started their coworking, event, and retail space Thynk Global to be a hub that would inspire people to produce their best work. They especially wanted to provide more career and business opportunities for women and people of color, for whom they’d seen a huge economic gap in accessing work space.

They explained the action steps they’re taking to recession-proof their business »

Plus, here’s the spreadsheet they used to help 80 entrepreneurs in Miami set business goals, manage expectations, and meet deadlines with a 95% success rate »

Venita Cooper, founder of Silhoutte

Last year, Venita Cooper launched an art gallery inside a sneaker store in Tulsa, Oklahoma. Though the pandemic forced her brick-and-mortar store to temporarily close, she moved her sneaker and art experience online. 

Here’s how she leveraged local business resources and classes in her city to start her store »

Onikah Asamoa-Caesar, founder of Fulton Street Books

Onikah Asamoa-Caesar owns  Fulton Street Books, a bookstore and cafe in Tulsa, Oklahoma, that provides a safe space for marginalized communities. She raised a total of $250,000 for her business through a mix of loans, personal funds, and a crowdfunding campaign.

Here are the two steps she recommends entrepreneurs consider when funding a new business »

Jaclyn Johnson, founder and CEO of Create & Cultivate

CEO Jaclyn Johnson has self-funded two multimillion-dollar companies and landed on Forbes’ “30 Under 30” list in 2015. 

She shares 5 secrets to successful bootstrapping all entrepreneurs should know »


Lisa Qu, founder of Lisa Qu women’s clothing line

Lisa Qu is a Gen Z entrepreneur and fashion designer who was featured on Forbes’ “30 Under 30.” She bootstrapped her $250,000 women’s clothing line …read more

Source:: Business Insider


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