Culture

How Netflix fans and ‘The Voice’ are making Reba McEntire’s sitcom a hit again


Stephen Battaglio | (TNS) Los Angeles Times

The final episode of Reba McEntire’s sitcom “Reba” was filmed in 2006. But 18 years later, it’s often the first thing fans want to talk about when the country superstar travels through an airport.

“When we were coming back from Africa we stopped in Atlanta and people were coming up saying they’re loving watching it on Netflix,” McEntire said in a recent telephone interview from the set of NBC’s “The Voice,” where she is a coach. “Friends of mine will tell me that their nieces and their kids are watching it now, so we’ve got two or three new generations watching, which just thrills me to pieces.”

“Reba,” which ran for six seasons on the WB and its successor the CW, arrived on Netflix in May and remains available on Walt Disney Co.’s Hulu, where it has streamed since 2018. The combination of platforms pushed the show into Nielsen’s top 10 streaming programs for the week of May 13-19, with 744 million minutes watched. The series showed up on the list again two weeks later, generating 707 million viewing minutes.

The resurgence of “Reba” demonstrates the ability of Netflix and other streamers to drive young viewers to older programs. “Reba” likely benefited from an influx of viewers for the platform’s “Netflix Is A Joke” specials who sought more comedy and discovered the show’s 124 episodes. McEntire, 69, has also found new fans since joining “The Voice” — one of broadcast TV’s most-watched shows — last year.

But “Reba” also highlights how the multicamera family sitcom filmed in front of a live audience (never a favorite of critics or Emmy voters) remains one of TV’s most durable genres.

The premise for “Reba” reads like the lyric of a country song. McEntire’s character Reba Hart sees her world turned upside down when the dentist husband she divorced marries his pregnant girlfriend. At the same time, her 17-year-old daughter is carrying the child of her high school football hero boyfriend.

Veteran TV writer Allison Gibson, who as a child growing up in Houston saw her dentist dad split with her mom, wrote the script for the pilot in 1999.

“My parents divorced and in a lot of ways it felt that was the end of the world and everything I envisioned our life was going to be,” Gibson recalled in an interview. “The show was a little bit of a fantasy about a family that faced all that and got up off the floor.”

The series did not start out as a project for McEntire. While in the process of creating the show, Gibson was nursing her infant daughter, often in the overnight hours while watching sitcom repeats on classic TV cable network Nick at Nite.

After seeing Sally Field do a cameo as a secretary on “Murphy Brown,” Gibson found the voice of the resilient lead character in her script. She titled the series “Sally,” with the hope that the Oscar winning actor would sign on to star. Field did not want to return to television, …read more

Source:: The Mercury News – Entertainment

      

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