Culture

Everything Apple announced at its big AI event


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By Samantha Murphy Kelly | CNN

Cupertino  — Apple just kicked off a brand new era for the company with the introduction of its first generative AI features for the iPhone.

At its annual Worldwide Developers Conference on Monday, the company unveiled the first batch of tools powered by “Apple Intelligence,” from personalized Genmoji – Apple’s AI-generated emoji – to a significantly smarter Siri, which can answer questions about your schedule, what’s in your email and what time your loved one’s flight is landing.

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It also announced a partnership with ChatGPT creator OpenAI to power the features. Although the partnership will likely give the company a much-needed boost, Apple aligning itself with a company and a technology that have yet to win public trust, facing criticism for taking user inputs and incorporating them into ChatGPT’s data set may cause some challenges down the road.

Apple emphasized privacy and security during its presentation, noting most AI functions will be done on the phone, keeping inputs away from a far-off server cloud.

A big push into AI could spur growth for iPhone sales and services for years to come, as users are now waiting longer to upgrade their devices and an uncertain economic environment weighs on consumers, particularly in China. The company also faces regulatory scrutiny in Washington and was passed this week by chip maker Nvidia as the second-largest public company in the US.

The company said it’s been impressed with the generative AI tools already on the market, but wanted to make it more personal with privacy in mind.

“As we look to build in these incredible new capabilities, we want to ensure that the outcome reflects the principles at the core of our products, it has to be powerful enough to help with the things that matter most to you,” Apple CEO Tim Cook said during the keynote. “It has to be intuitive and easy to use. It has to be deeply integrated into your product experiences.”

He added: “Most importantly, it has to understand you and be grounded in your personal context, like your routine, your relationships, your communications, and more. And, of course, it has to be built with privacy, from the ground up.”

The timing is …read more

Source:: The Mercury News – Entertainment

      

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