(CNN) — An Australian food company has officially renamed a snack brand after years of complaints that its name is a racial slur.
Coon Cheese, which has been sold in Australia for more than 80 years, will now be known as Cheer Cheese, its manufacturer said Wednesday. The new brand will roll out to Australian supermarkets in July.
Owner Saputo Dairy Australia, which bills itself as the country’s largest dairy processor, had long resisted calls for change, saying the name paid homage to Edward William Coon, who invented a cheesemaking method. But the word is also a deeply insulting slur directed at people of color.
The company said in the statement Wednesday that the new name aims to align “with current attitudes and perspectives.”
“Cheer Cheese is a cheese for everyone, and we trust our valued consumers and those who are new to our products will embrace this new name,” Cam Bruce, the company’s commercial director, said in the statement.
Several big brands, such as Quaker Oats’ Aunt Jemima and Mars-owned Uncle Ben’s, also announced last year they would change or retire branding that was considered racially offensive.
In Australia, Nestlé has rebranded its Red Skins and Chicos sweets, saying that their names were out of step with the company’s values. The candy is now sold under the names Red Ripper and Cheekies.
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Source:: The Mercury News – Entertainment