Just like building a house, great interior design starts with a strong foundation — and a strong foundation often starts with a rug. In a digital era marked by the overabundance of choice, making such weighty decor decisions online instead of in-store can feel overwhelming. We may not be interior decorators but we’re pros in navigating the vast world of e-commerce, so we’re here to help you along your virtual rug journey.
There’s a lot to consider when picking out your floor art (yes, that’s what we’re calling it). In addition to selecting the right texture, thickness, and consistency, you also want to keep color palette and even country of origin in mind. Whether you’re going for dreamy bohemian or contemporary cool, your rug of choice wields the power to make or break a space’s design aesthetic — it pulls enough weight to dictate how your furniture is arranged. To guide you through this complex search with a sharpened eye, we’ve put together a detailed list of the best online rug-shopping destinations.
Ahead, find 18 spots with top-notch rug collections — plus, everything you need to consider before making such a purchase.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.Revival Rugs
Good for: Internationally sourced, sustainable options, one-of-a-kind items, and expert artisan work.
What to know: Welcome to your one-stop-shop for unique rugs from all over the world. This new direct-to-consumer company both restores old rugs and works with skilled artisans to make new ones that’ll immediately upgrade your home decor. The best part? These rugs are actually affordable, considering they’re sent right to your doorstep from weaving epicenters like Turkey and India.
Revival Rugs Block Rug, $, available at Revival RugsAllModern
Good for: Clean-lined design, options for kids, plus fast and free shipping.
What to love: All Modern is known for having modern inventory and quality pieces without costing a fortune. Whether your home is inspired by Scandanavian style or you’ve gone a more contemporary route, this retailer has a comprehensive and regularly updated selection of furniture and decor, including rugs.
AllModern Raya Handwoven Wool Area Rug, $, available at AllModernEtsy
Good for: Vintage finds, handmade styles, and statement-makers.
What to love: Etsy is a marketplace for hidden gems and special items, whether you need a gift for a friend or some new jewelry. Fittingly, the retailer is also a treasure trove for crochet rugs and decorative runners.
Berber Moroccan Rugs Beni Ourain Moroccan Rug, $, available at EtsyUrban Outfitters
Good for: Options under $200, boho-chic accents, …read more