PARIS, FRANCE – OCTOBER 06: A Maria Decremps wears a black face mask, earrings, a gray oversized blazer jacket, a gray wool pullover, cropped pants, snake pattern printed pointy shoes, a bag, outside Louis Vuitton, during Paris Fashion Week – Womenswear Spring Summer 2021, on October 06, 2020 in Paris, France. (Photo by Edward Berthelot/Getty Images)
Between the controversy surrounding basic public-health measures and the outright refusal of some to observe any rules or guidelines, the year 2020 presented us with a fascinating case study in human behavior during a pandemic. With quarantine fatigue weighing heavy on our minds, and a collective desperation for some semblance of self-care (coupled with the advent of masks altering our perceptions of our own faces), it’s easy to see how the pandemic has also created a novel demand for elective cosmetic procedures.
However, the specifics of what, exactly, people are getting done has become somewhat of a mystery this past year, with many consciously choosing to keep their in-office treatments on the DL due to the sensitivity surrounding non-essential procedures during the crisis. To gain clearer insight into pandemic-era cosmetic trends — which are very much on the rise — we tapped a few notable plastic surgeons from across the country to share their top-requested procedures of the past year. Find out what’s been happening behind their closed office and OR doors, ahead.
Non-Surgical Nose Jobs
According to cosmetic surgeon Alexander Rivkin, MD, the omnipresent Zoom screen has created a heightened demand for nose-related procedures, specifically the less invasive non-surgical variety. “I see a lot of noses in general, but I do see more now,” he says. From Dr. Rivkin’s perspective, this upswing may point to something more problematic about the way we see ourselves in the all-virtual age.
“People spend all their time on Zoom, and the problem is that it’s not a good camera; it’s distorted. You have this terrible lighting, the distortion is bad from the shape of the camera lens, so the nose looks bigger on screen than it is in real life,” he says. “Unfortunately, that is driving some of the traffic, as well as the fact that minimal swelling of non-surgical procedures can be easily hidden underneath a mask or face covering.”
Any plastic surgeon will tell you that face masks have made people hyper aware of their eyes and the tightness of the skin around them, creating an uptick in eye-focused requests such as brow lifts, Botox, and eyelash extensions to enhance the facial features left uncovered when properly sporting a face covering.
According to Manhattan-based surgeon Melissa Doft, MD, these treatments are typically small, minimally invasive, and, in some cases, preventative. “Pre-COVID, Botox around the eyes would mostly be requested by people who already have skin wrinkling,” explains Dr. Doft. “But now, we’re seeing that people are asking for fewer units just to lift their eyes, even if they don’t have any pronounced wrinkles yet.”
Sarah Quinn, medical …read more