Celebrity

How Scandi Brand Gestuz Remains A Copenhagen Fashion Week Highlight


With its unmistakable cool girl ethos and rock and roll-inspired aesthetic, Danish fashion label Gestuz has long been a fixture of the Copenhagen Fashion Week scene. According to its current creative director, Sanne Sehested, the Scandi brand is just getting started though. “We are more true to who we are now than ever before,” Sehested tells me over lunch a few days before the fall 2024 season show. 

“When you first start up your business, it can be difficult. Sometimes you make a wider selection and a collection to please everybody, and maybe lose a part of who you really, really are because of all the demands,” she says of the last 16 years. “[Today,] we feel good about and confident in who we are, and we’re not trying to please anybody other than ourselves… Maybe it’s about getting older, believing more in what you believe in.”

For Gestuz, growing up means returning to its DNA and the kind of timeless classics the brand first became known for after launching in 2008. “I got a message the other day from a customer. She bought a wool jacket, and she’s been using it again and again for 15 years. She thought we should reproduce it because it was her favorite,” says Sehested. “[I was like,] Oh, yeah, I remember that one. Maybe I should do that again.”

Inspired by her love of vintage, Sehested launched Gestuz with a simple mission: to create high-quality clothing that didn’t go out of style. “My mom had a special style in the late ‘70s — very chic and effortless. I have a lot of her pieces in my closet, and they have been a big inspiration for starting Gestuz,” says Sehested, who says that she has collected vintage clothing since the late ‘80s. “I dreamt of creating a brand full of pieces I was missing in my wardrobe.”

The result has been a delectable selection of leather and denim pieces that look perfectly worn in, sexy matching sets, and the types of dresses that you reach for over and over again. In addition to straddling the line between modern and retro, Gestuz’s clothes also capture the middle ground between cool and wearable, with high-shoulder blazers and sharp pencil maxi skirts that fit just as well in the boardroom as the club. “I always dream of creating pieces that are so versatile that they can be used by different people,” says Sehested. “They are meant to come alive with the wearer. I don’t want to create pieces or looks that can only be worn in one way or by one type of person or age group. It is meant to make you feel strong however you might choose to style it.”

James Cochrane

James Cochrane

For the most recent collection — which Sehested called “the best collection we ever have made” — Gestuz doubled down on the sentiment, blurring the line between going-out wear and business-core because, as the press release read: “Why save the fun for rare …read more

Source:: Refinery29

      

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