Amazon is already a go-to destination for big-name beauty brands across drugstore and luxury categories, but it’s also a goldmine for lesser-known names in beauty. After deep-diving into R29 readers’ most unexpected buys from the site, we found that many of the items mentioned consistently came from that very category. Once unearthed, these unassuming skin, makeup, and even foot-care recommendations always seem to pick up so much steam that they skyrocket to top-bought viral success. So, we decided to corral all of these popular products and pin them down into one hidden-gem hotspot.
In addition to the bestsellers we’re already privy to as reader cult favorites, we also put out an open call for finding the next best buy that hasn’t gone viral…yet. Ahead, scroll through the resulting collection of hair, makeup, body, and skin-care hidden gems that R29 readers are actively adding to cart on Amazon — from top-shopped foot masks to a $15 miracle skin-clearing serum, a pack of exfoliating washcloths that our very own Beauty writer swears by, and much more.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. The product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
For more can’t-miss shopping stories delivered straight to your inbox, sign up for our Most Wanted newsletter.Pimoys Powder Puff Face Makeup Sponges
“I love these! They’re perfect for applying things like highlighter/powder precisely under your eyes. I use these to apply HUDA brightening powder every time I put on makeup. They distribute it perfectly without making a mess. Cheap, too! A+++” —KasiaLarysa
Pimoys 6 Piece Powder Puff Face Makeup Sponge, $, available at AmazonAquaphor Advanced Therapy Healing Ointment
“My hands dry out very badly in winter, causing them to crack and bleed. Aquaphor is the best product I’ve tried to moisturize my hands and help heal the cuts that have already formed. It works better than many other various hand lotions I’ve tried. It doesn’t really have a scent like many lotions do, so that’s a bonus for me. The only thing I don’t like about it is that it is quite thick and after applying it, I have to avoid touching things for a while so I don’t get it all over them. Overall, though, I’d definitely recommend purchasing this product.” —CJ
Aquaphor Advanced Therapy Healing Ointment, $, available at AmazonCosrx Snail Mucin
“I absolutely swear by this product. I’ve recommended snail mucin to my mom and grandma and they’ve both bought it and absolutely love it. It’s super hydrating, and light, and leaves your skin glowing and feeling amazing. I have super sensitive skin so I was hesitant about buying it, but I read …read more