By Allen Kim and Brian Fung | CNN Business
A growing list of companies are pulling ads from Facebook. For many of them, it’s part of an advertiser boycott in protest of what they say are the site’s failures to stop the spread of hate.
A civil rights coalition, which includes the Anti-Defamation League (ADL) and the NAACP, launched the #StopHateforProfit campaign last week when it called on major corporations to put a pause on advertising on Facebook, citing the company’s “repeated failure to meaningfully address the vast proliferation of hate on its platforms.”
Within days, outdoor retailers REI, The North Face, and Patagonia said they were in. Other companies, including Upwork and Dashlane, have joined too.
Starbucks, the sixth-largest advertiser on Facebook, also said it would pause all social media advertising, though it did not explicitly link the action to #StopHateForProfit.
Other companies — including Adidas and Clorox — are pulling ads, though have not said they are formally joining the campaign.
In a statement to CNN on Friday, Carolyn Everson, vice president of Facebook’s global business group, responded by saying, “We deeply respect any brand’s decision and remain focused on the important work of removing hate speech and providing critical voting information. Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good.”
The sportswear company Adidas said Monday it is pausing advertising on Facebook and Instagram on a global basis, becoming yet another major brand to put pressure on the social media giant.
“Racist, discriminatory, and hateful online content have no place in our brand or in society,” the company said in a statement. “As we focus on better practices within our company and communities to ensure lasting change in the fight against racism, Adidas and Reebok will also pause advertising on Facebook and Instagram globally throughout July.”
Adidas, which also owns Reebok, added: “Over the next 30 days we will develop criteria to hold ourselves and every one of our partners accountable for creating and maintaining safe environments.”
The company did not say it was formally joining the #StopHateForProfit advertiser boycott, which is being organized by civil rights groups.
“Effective immediately, we will be halting our global advertising with @Facebook & @instagram until at least the end of July in support of the #stophateforprofit campaign,” Arc’teryx said in a tweet on June 23.
The outdoor apparel brand added that it will be donating the money it would have spent on Facebook and Instagram ads toward “building more inclusive outdoors.”
Ben & Jerry’s
The ice cream company issued a statement on June 23 saying it supports NAACP, Color of Change, the ADL “and all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy.”
“As of July 1st we will pause all paid advertising on Facebook and Instagram in the United States as part of the
Source:: The Mercury News – Business